• If you’re a color freak (like all of us at Imbue), you want your brand’s color to be reproduced consistently from print run to print run. 4 color process printing has become very affordable in recent years, but colors will shift a bit each time you print. When matching a specific color is critical, designers Read more…

  • Jpegs are great. Our digital cameras often use them to capture moments, web sites use them to help make photographs look their best at small file sizes, and most word processing and office-type programs handle them with ease. When it comes to using them in professional print design, however, their ugly side leaps out and Read more…

  • File sharing has come a long way when it comes to exchanging word processing and other files between PCs and Macs. Yet, there are still some things we can do to ensure files open pretty faithfully when you cross over from one to the other. One of the main culprits for compatibility problems is font Read more…

  • Don’t stretch that logo! Did you know that in almost all computer programs, you can keep an image in the proper proportion when increasing or decreasing an its size? Simply hold the “Shift” key, and then change the image’s size by clicking on, and then dragging, a corner point.

  • You’ve invested time and money building the perfect web site — and it is very effective in communicating how your products and services can help potential clients or customers. But are you maximizing your exposure? Do the search engines even know you exist? Search Engine Optimization (SEO) and Search Engine Marketing (SEM) done right will Read more…

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