We often are asked by clients if they can use an HTML email system like Imbue Communicator or Constant Contact to send email to a purchased list, or a list that has been compiled by researching your target customers online. The short answer is…

Many people use hyphens when, in fact, they should be using dashes. Dashes are longer than hyphens, and have specific uses.

Are you still tapping the spacebar twice at the end of every sentence? It’s time to break the habit!

Every client, and every project, is unique — and one size most definitely does not fit all in the world of creative services. When you are ready to develop marketing materials, or any other creative project, here are some things to consider before your first meeting or telephone call with a designer or agency.

Do you know what’s being said about your business online? A service from Google called “Google Alerts” helps make monitoring your online brand a lot easier.

If your business is not listed in the local search databases of the big three search engines, you’re missing out.

From your visual elements (like logos and advertising), to your messaging, and all the way down to how your employees answer their telephones and reply to email messages, your brand is constantly being evaluated and judged by your customers and clients.

When it comes to making a quick and memorable connection on a marketing or advertising piece, less is more. Make your text strong, clear, and memorable.