We’re seasoned professionals with creative imaginations, killer tech skills, and more ideas than we know what to do with! We are typically pretty modest folks at Imbue; but when it comes to our combined expertise in marketing, advertising, and communications, we’re not shy about telling you that we’re darn good at what we do. Meet Team Imbue:
Michael Piperno: Executive Vice President & Chief Creative Officer
Michael has over 20 years of branding, communications, art direction, digital and social media, inbound marketing, and digital design and development experience. His background spans a variety of industries including financial services, education, healthcare, and hospitality. Prior to founding Imbue, he developed marketing and communication programs for Penn Mutual and BNY Mellon focusing on design, copywriting, project management, and marketing strategy. His background also includes leading the creative team at Advanced Clinical Communications, a medical communications agency in Lambertville, NJ, and teaching positions at Montclair State University and Wayne Valley High School. Michael is a certified teacher of Speech Arts & Dramatics, received his bachelor’s degree in communication studies from Montclair State University, and holds a master’s degree in strategic communication from Purdue University. His work has been recognized by the Global Awards for Healthcare Communications; Medical, Marketing & Media (MM&M) awards; The Davey Awards; and The Communicator Awards. In his spare time, you can find him researching on his iPad, detailing his car, or at an amusement park riding the highest and fastest roller coaster he can find.
Joe Kubiak: Managing Director
Joe has over 30 years of marketing, product management, and finance experience, with specific expertise in the financial services industry. At Imbue, he manages day-to-day operations, administration, and finance; he also leads our financial services marketing division and is our resident search engine optimization (SEO) guru. Prior to joining Imbue, Joe was responsible for the overall management and development for several cash management products at Citigroup. He began his career in NJ government before moving to BNY Mellon where he worked in marketing and finance. Other assignments include positions at GE Capital, Ford Financial Services, and various community banking organizations. Joe holds a bachelor’s degree from Penn State University and an MBA from Temple University. Joe’s passion is abstract art, and he spends his leisure time painting, visiting art museums, and attending cultural events. He also has one of the most organized iTunes music databases in existence, featuring song and album titles compliant with the capitalization guidelines set out in The Chicago Manual of Style and authentic cover art dating back several decades.
Jane Laswell: Creative Director
Jane brings an extensive background in branding and marketing strategy, art direction, packaging, and print design to the team at Imbue. Her diverse experience reaches across multiple industries, including pharmaceuticals; oil, lubricants, and chemicals; and tradeshow promotion. Before joining Imbue, Jane served as the Director of Marketing for CAM2 International. She effectively rebranded and relaunched CAM2 in the automotive market and developed new product lines for automotive retail and box store shelves. She has experience working with a variety of multimedia organizations, tradeshows, journals, and public figures. She spent 5 years as Creative Specialist at Bucks County Design Group, LLC in Doylestown, PA and 7 years as Art Director at KnowledgePoint 360 Group, a medical communications company, where she led the creative team in developing promotional materials for a wide range of pharmaceutical clients. Jane is a graduate of Philadelphia University.
Laura Dickerman: Senior Account Manager
Laura has over 10 years of marketing, project, and account management experience spanning a variety of industries including telecommunications, entertainment, and energy. At Imbue, she manages day-to-day client and internal communications. Laura began her career at Disney Publishing overseeing much of their magazine subscription marketing efforts. Since then she has worked on the client and agency side as an account manager in both New York City and Philadelphia. Laura holds a bachelor’s degree from Bucknell University where she also played varsity tennis. When this new mother has some time to relax, she enjoys going on hikes with her dog, Norman, and exploring new restaurants.
Whitney Proud: Account Manager
Whitney brings a background in marketing strategy, branding, advertising, email, social media, and direct marketing to Imbue. She excels in all things social—here you can find her posting, pinning, blogging, browsing, tweeting, and tagging throughout the day. Prior to Imbue, Whitney was the Marketing Director at The Cornerstone Clubs of Bucks County. Whitney holds a bachelor of arts in fine arts from Drew University and master of arts in communications, with a focus on neuroaesthetics, from West Chester University of Pennsylvania. If she’s not sharing trending videos online, Whitney is usually exploring the world with her husband, daughter, and dalmatian-boxer mix.
Wendy Stasolla: Senior Designer
Wendy’s graphic design, illustration, and print production experience spans a variety of industries including retail, direct mail, real estate, education, non-profit, medical communications, and financial services. Her background includes layout, photo shoots, and spot illustrations for Macy’s advertising; creating marketing campaigns for a home inspection company; and design work for Coleco Toy Company. Prior to joining Imbue, Wendy designed and managed direct mail campaigns at a fundraising firm serving clients such as the ACLU, Habitat for Humanity, and the Sierra Club. Wendy holds a BFA in illustration from Syracuse University. When this mom of four has a few spare minutes, she can be found oil painting in her home studio, volunteering with her girl scout troop, or reading a good book.
Michael Olson: Designer and Illustrator
Michael is an illustrator and digital artist with a background that includes extensive expertise in printing and production management. Michael has supervised all aspects of the printing process and has a decade of experience in prepress, offset, silkscreen, and digital. His first love is art and his portfolio includes a variety of paintings, drawings, pen and ink illustrations, sculptures, and even hand-painted baseball cards. At Imbue, Michael is responsible for design, layout, and illustration of both print and digital creative. He holds a bachelor of fine arts degree in illustration from the Rochester Institute of Technology. In addition to art, Michael is an avid reader and a Jersey boy at heart: he’s been known to stand in line for several hours to make sure he and his wife have front-row tickets to Bruce Springsteen concerts.
Mark Yearick: Copywriter
Mark is a versatile copywriter who transforms brand and company vision into verse. Focused on achieving project objectives, he gathers intelligence and elicits valuable input from key thought leaders to craft effective multichannel messaging. An SEO-savvy digital content expert, Mark thrives on generating response and results with the written word. Mark holds a bachelor’s degree in journalism from the University of Kansas. When not at the keyboard, you may find him out hiking, scuba diving, or strolling through sculpture gardens.
The Studio @ Imbue
Imbue’s extended team is comprised of some of the area’s best talent, including print designers and illustrators, presentation specialists, copywriters, PR specialists, and web designers & developers. Go Team!