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Strengthening Culture and Strategy from the Inside Out

At Imbue Creative, we partnered with Ecovyst to bring its internal narrative to life, connecting employees not just to the company’s strategy and values, but to each other.

As a leading provider of specialty catalysts and services, Ecovyst was on a mission to deepen employee understanding of its strategic direction while reinforcing a shared sense of purpose across its growing organization. With business transformation underway, the need for clear, consistent, and inspiring internal communication became more important than ever.

Ecovyst

The Challenge

Ecovyst needed more than just internal updates, they needed alignment. Their leadership team sought to increase engagement, foster cultural cohesion, and ensure every employee, from the lab to logistics, felt connected to the company’s core values.

Our Approach

We worked hand-in-hand in building Ecovyst’s internal communications framework, including designating key stakeholders and engagement ambassadors, to build a multi-channel internal engagement strategy. Our goal: to make the company values tangible for employees.


This meant crafting key leadership messaging, developing clear and engaging visual frameworks, and creating opportunities for two-way dialogue. Every deliverable, from live event scripts to digital newsletters, was intentionally designed in alignment with the brand story through the core values we helped craft.

What We Delivered

We partnered with Ecovyst to strengthen and unify their internal communications, culture, and brand experience. This included developing town hall messaging and visuals, creating engaging monthly newsletters, refining company-wide announcements, and enhancing SharePoint content for better usability. We helped define and roll out refreshed Core Values, supported employee engagement and recognition programs, and provided communications guidance during organizational changes. We also produced internal events, built LinkedIn-focused social content, and delivered ongoing updates to their corporate website. To ensure consistency across all teams, we created branded toolkits, campaign assets, video content, and both digital and print collateral—helping Ecovyst communicate clearly, confidently, and cohesively at every touchpoint.

The Impact

By weaving brand and strategy into every internal touchpoint, Ecovyst has strengthened internal alignment, improved transparency, and elevated employee morale. The company now has a clear, cohesive voice that resonates from the executive level to frontline teams, fostering a culture where everyone feels informed, inspired, and invested in the company’s direction.

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Imbue Creative
71 North Main St., 1st Floor
Lambertville, NJ 08530
609-963-4004

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