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  • It’s true that the Millennial generation, as well as the next, behave and buy differently than the generations that came before. According to MediaPost, millennials officially outnumber boomers, but their spending power is much less. Baby Boomers, defined by the U.S. Census as those born between 1946-1964, control 70% of the country’s disposable income and Read more…

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  • Imbue Creative announced today Erin Klebaur will succeed the agency’s founder, Michael Piperno, as its new president effective May 15. Having most recently served as Imbue’s director of client success where she focused on advancing the long-term marketing and strategic goals of the agency’s multi-disciplinary clients, Klebaur brings 16 years of marketing expertise to her Read more…

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  • Does your business have a Twitter account that was set up in a flutter of excitement but hasn’t seen any action since your first few tweets? Are you now wondering if you’re missing out by not utilizing this popular medium? Do some quick research to see if your competitors are perching on the platform. If Read more…

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  • This is an especially stressful time for everyone. Whether your business is slow, temporarily closed, or maybe even overwhelmed with an uptick in business, we thought we’d share a few things you can do to ensure your brand stays strong throughout this challenging time. Stay Connected It goes without saying, you should stay connected with Read more…

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  • Business as usual doesn’t exist right now. That phrase is officially banned from our vocabulary for the foreseeable future. How will your brand be remembered when we reach the other side of the COVID-19 crisis? Please don’t tell us you’re one of those companies that has let your automated sales emails continue to send. Those Read more…

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  • Asking what’s more important, customer acquisition or customer retention, is like asking what came first, the chicken or the egg. It’s an age-old marketing question that will continue to spark debate. The truth is, at any given moment, a business may skew one way or another, depending on their current situation, business goals and position Read more…

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  • Hi everybody. We hope you and your loved ones are safe and well. We want you to know that we’re thinking of you, and that we’re here for you. All Imbue team members and their families are doing fine, and we feel fortunate to be able to work remotely during this unprecedented time. Business as Read more…

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  • The team at Imbue is noticing how many wonderful people out there are imbuing others with goodness and kindness to help everyone through the anxiety of uncertainty and the doldrums of isolation. In the entertainment category, we found a Broadway actress inviting kids to share snippets of cancelled performances, well-known musicians sharing mini concerts on Read more…

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