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At Imbue Creative, we partnered with Mercer County Community College to revitalize its brand identity—crafting a look and feel that resonates with today’s students while honoring the college’s mission. The two-year institution is committed to providing a supportive, accessible, and challenging learning environment for learners of all ages, backgrounds, and financial circumstances. In addition to redesigning the brand, we support MCCC with general enrollment digital advertising campaigns that broaden awareness and spotlight its unique programs. Together, these efforts help students see MCCC as a place where opportunity and achievement come together.
A vital college, engaged with its community, and dedicated above all else to student success.
Mercer County Community College
The Challenge
Mercer County Community College (MCCC) is a two-year institution committed to offering a supportive, accessible, and challenging learning environment for students from all backgrounds. Alongside developing a refreshed brand, we have supported MCCC for the last five years with ongoing general enrollment digital advertising campaigns that expand awareness and spotlight the college’s unique programs. The goal was to create a brand that resonates with prospective and current students while remaining true to the college’s mission and values.
Our Approach
At Imbue Creative, we began by immersing ourselves in MCCC’s culture, values, and audience. Through stakeholder interviews, student surveys, and competitive analysis, we identified key themes that define the college experience: inclusivity, opportunity, and academic excellence. Our approach focused on:
• Clarifying the brand voice to communicate accessibility and empowerment.
• Modernizing visual identity to appeal to a diverse, multi-generational student base.
• Ensuring consistency across digital and print platforms for a cohesive experience.
We collaborated closely with MCCC’s leadership and marketing team to ensure the new identity aligned with strategic goals and resonated authentically with its audience.
What We Delivered
We developed a fully integrated marketing and branding solution for MCCC. Our digital advertising campaigns supported enrollment growth, workforce and certification programs, and the promotion of high‑demand offerings. These campaigns ran across paid search, programmatic display and retargeting, CTV/OTT, TikTok, and social channels including Meta, Instagram, and LinkedIn.
To support the college’s rebrand, we conducted in‑depth research—focus groups, surveys, and persona development—to understand every student segment and ensure the brand reflected the full MCCC community. We then refreshed signage, established brand cohesiveness, and aligned the visual identity across all campus locations.
Our messaging work included developing the new tagline, “Above All Else.”, a clear positioning statement, and unified storytelling for all audiences and programs. We also created a new logo system, brand manifesto, and a structured approach to sub‑brands for departments, programs, and initiatives.
Finally, we produced a suite of collateral materials, including the annual foundation appeal, flyers, programs, digital and print viewbooks, and sponsorship brochures—delivering a consistent and modern brand experience across every touchpoint.
The Impact
The refreshed brand identity has strengthened MCCC’s position as a welcoming, forward-thinking institution. Early feedback from students and faculty highlights increased pride and engagement, while marketing efforts now convey a clear, consistent message. The new identity not only attracts prospective students but also reinforces the college’s commitment to accessibility and excellence.