Joanne Petrino, Copy Director

From digital, television and radio to direct mail, print and content development, Joanne has been creating copy for award-winning and results-driven creative for more than 25 years. Her experience spans industries including healthcare, pharmaceutical, education, financial services, consumer services, communications, automotive, insurance, retail, and government.

Joanne received two bachelor’s degrees at Syracuse University in Advertising and Psychology—a combination that lets her get into the hearts and the heads of her targets.

In her spare time, Joanne likes to visit MLB ballparks, cook traditional Italian meals, and root for her favorite teams: the New York Yankees and New York Giants. She lives in Allentown, NJ with her husband and son, both named Michael.