Imbue Creative, a leading branding, marketing and creative agency known for its innovative approach to visual strategy and brand storytelling, is thrilled to announce the appointment of Michelle Gorton Boss as their new Creative Director. With over 18 years of experience in the creative industry, Michelle is set to lead Imbue’s exceptional team in delivering impactful brand solutions.

Michelle’s career has been marked by her commitment to providing scalable solutions to a diverse clientele that spans Fortune 500 companies to local non-profit organizations. Her unique blend of skills in corporate identity, brand development and management, design thinking, and strategic planning sets her apart as a highly visual strategic thinker in the industry.

Imbue Creative is confident that Michelle’s wealth of experience and approach to creative direction will reinforce their commitment to delivering comprehensive and effective creative solutions to their clients. Michelle has served an impressive roster of both for-profit and non-profit clients, including Avon Products Inc, Columbia University Medical Center, Citibank, Ecovyst, Firmenich, Michael Graves Design, New York City Society of Human Resources, Rutgers Federal Credit Union,, W.R. Grace and the United Way of Greater Mercer County.

Imbue’s leadership believes Michelle’s appointment as Creative Director is an exciting new chapter for the agency, as her expertise aligns perfectly with their mission of creating compelling, results-driven visual narratives for their clients.

“We are delighted to welcome Michelle Gorton Boss to the Imbue family! Her wealth of experience, strategic acumen, and her knack for compelling brand storytelling will undoubtedly elevate our creative capabilities,” said Erin Klebaur, President and owner of Imbue. “We believe Michelle’s leadership will further solidify our position as a top-tier creative agency, and we look forward to achieving unmatched successes together.”

Michelle Gorton Boss expressed her excitement about joining Imbue Creative, saying, “I am thrilled to become a part of the Imbue team—it is an exciting time to join the agency and be a part of what Erin is building. It’s a real powerhouse agency.”