Princeton Hygiene Study Club and Princeton Group for Dental Excellence, two Princeton Periodontics and Implants academic study clubs, host annual academic meetings which require academic program booklets for their attendees. Imbue’s designers are tasked with the challenge of innovating the programs’ looks each year while staying true to the classic brand identity of each group.
The 2016-2017 academic programs are a particularly good representation of our ability to push the envelope just enough to provide Princeton Periodontics with new imagery, fresh colors, and a more modern look. Each book still maintains the groups’ established look and brand feel, which Imbue works to preserve and ensure stays meaningful and recognizable.