Business as usual doesn’t exist right now. That phrase is officially banned from our vocabulary for the foreseeable future. How will your brand be remembered when we reach the other side of the COVID-19 crisis? Please don’t tell us you’re one of those companies that has let your automated sales emails continue to send. Those Read more…
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Hi everybody. We hope you and your loved ones are safe and well. We want you to know that we’re thinking of you, and that we’re here for you. All Imbue team members and their families are doing fine, and we feel fortunate to be able to work remotely during this unprecedented time. Business as Read more…
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Hello clients and friends: As the situation regarding coronavirus (COVID-19) continues to evolve, the team at Imbue is working hard to ensure we continue to provide the level of service our clients expect, while protecting the health of our employees. Our team members are all working remotely until further notice. As a remote-friendly company, our Read more…
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Tom is a 65-year old CFO for a pharmaceutical company. He started with them as an intern in college and was hired right out of school as an accounting coordinator—working his way up the corporate ladder. Tom has lived in the same house in the suburbs for 40 years with his wife, Mary. He drives Read more…
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Imagine if every time you went into a particular restaurant, your favorite dish looked, smelled and tasted different. Maybe an ingredient is missing, the portion size is smaller or the presentation has changed. Maybe it’s all of these things, depending on the kitchen staff that day. It’s easy to see how this may lead to Read more…
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Digital communications have changed the way we interact with clients, prospects and each other here at Imbue. Technology has improved the way we do business, but as with anything else, there’s a time and a place for everything. So when should you have an in-person conversation versus a video chat? When is it best to Read more…
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Few of us are working with unlimited budgets. Still, marketers are often too conservative in how they use the resources they have. With that in mind, let’s consider the 70-20-10 rule, an approach to divvying up your budget to keep your marketing efforts moving forward. Spend 70% on low-risk, no-brainer efforts. These are the basics, Read more…
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When business owners first think of marketing their products or services, they tend to think big — or at least “broad”. It’s natural. Why wouldn’t you want to get the word out to everyone? Actually, there are a couple good reasons: It’s expensive and time-consuming to pursue “everyone”. What return on investment would you need Read more…
