While nearly every organization has a website, many were not designed with lead-generation in mind. The key to creating a compelling user experience and content that attracts visitors, engages them, encourages return visits, and turns them into leads is planning. Your website needs to not only attract the right kinds of leads, but then must Read more…
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Waterford Oil, an oil, gasoline, and diesel fuel delivery service headquartered in Minnesota, has been operating in its industry for 80 years. Over time, the company’s services and size has expanded, as has its brand image. When Waterford Oil approached Imbue for a website design, we collectively took this as an opportunity to synthesize the Read more…
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Your website works a 24/7 shift, answers any questions your customers have, and closes new business. Often, your site is the only thing a prospective customer compares between you and your competitors before making a buying decision. The user experience (UX) will make or break a website’s effectiveness as your online home. How it’s actually Read more…
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There is no denying that we at Team Imbue love WordPress. Yes we build websites from the ground up and work with other Content Management Systems, but our love for WordPress has grown stronger every day. The open source platform, design flexibility, widespread adoption — what’s not to love? Add some well-built plugins to the Read more…
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Are you already familiar with stock image sites for your website and blog posts like GettyImages.com and iStockPhoto.com? These websites are two of the most well known and most common sources of stock imagery, resulting sometimes in an overuse of their inventory by their users. When you use these generic and popular images for your website and Read more…
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The invention of the Internet changed the world of advertising in a myriad of ways. In the pre-digital age, business owners’ broad advertising options were limited to TV or radio, but those options could be prohibitively expensive. They could place classified ads or buy space in the local newspaper, but that could limit their scope Read more…
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Whew, this summer is really heating up! Besides baking in the recent 90-degree weather we’ve had, the Imbue offices have been hot with activity as well. This week we welcomed to the team Jane Laswell, Imbue’s new Creative Director! Jane brings an extensive background in branding and marketing strategy, art direction, packaging, and print design to Read more…
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With nearly half of all Google searches coming from mobile devices, it’s no surprise that Google just announced the expansion of the use of mobile-friendliness as a ranking signal. This coincides with the fact that mobile usage has passed desktop, now accounting for over 60% of digital media time spent in the U.S. Websites that Read more…
