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  • Never has choosing images for your marketing, branding and advertising materials been more important. Whether you’re looking for images that play into the current mask-wearing and social distancing mandates or ones that play nice with the political, social or economic environment, the right choice can draw people in or completely turn them off. What makes Read more…

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  • Social media has opened the door to connecting with more of your audience in a way like never before. But with great power comes great responsibility. Gone are the days of extended production schedules and rounds of concepting, writing, designing and editing. Today, businesses have to act quickly in order to stay relevant. And, unfortunately, Read more…

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  • Staying connected with your clients, partners and employees is integral to the success of your business. Today, maintaining those connections is more important than ever. As businesses are forced to create new ways of operating, digital technology has enabled many of them to keep their doors open—at least in a virtual sense. Regardless of your Read more…

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  • For many, a new decade means a fresh start. The same holds true for brand and marketing designs. Or does it? While many of the trends for 2020 are new, edgy, and modern, some remain classic and timeless. Check out seven of the most popular trends designers are using to kick the new year off Read more…

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  • A brand is more than just a name, tagline or logo. It’s how a business is positioned in the minds of its customers. An experience. Something that can conjure up feelings of nostalgia, comfort or empowerment. A brand communicates what a company stands for. A good brand delivers upon it. But even the strongest brands Read more…

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  • We think so and here’s why Imbue is making that investment. Monotype recently released a redesign of the popular typeface Helvetica®, called Helvetica Now. Type lover that I am, I admit to feeling a bit skeptical at first, which is why I had to take a deeper look. My conclusion is that Helvetica Now is Read more…

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  • Xtreme Event Group is a high-energy and experienced entertainment company serving Central New Jersey and beyond. However, their marketing collateral did not reflect the enthusiasm and quality that they are so good at providing to their clients; nor did it speak directly to their core audience. They decided it was time for a new brochure Read more…

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  • Typefaces are far more than a design choice. They’re a strategic choice that can impact what readers think of your content. We’ve compiled a bit of evidence to show just how much of a difference a typeface can make: The Morris Experiment Writer and filmmaker Errol Morris conducted an experiment in 2012 to see if Read more…

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