Strong brands powerfully communicate an organization’s promise to its customers both visually and verbally. When visual identity and core messaging are in sync across multiple channels, brand recognition rises. Consistent use of design and messaging in print and online is critical because it helps elevate brand awareness to the holy grail of brand loyalty. Recently Read more…
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Quick – name the top 3 brands in the world. I guessed Apple, Google, and Microsoft right away and I was right! I am guessing that you got that right, too. Now Name the Top B2B Brands Not so easy is it? A few came to mind for me – FedEx, Intel, HubSpot. Well, HubSpot Read more…
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Branding, the lasting impression your business makes upon its audience, has largely been about the image you create and deliver. But as digital marketing success continues to rely on engagement, branding can no longer exist as a one-way street of forced recognition. Rather, your business should shift its branding goals from brand management to brand Read more…
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When it comes to understanding and fulfilling your company mission, Tournament Housing Services (THS), the first and largest national sports housing service in the world, has it covered. Founded in 1998, this industry leader has had years to perfect their business and service, which is reflected in their clients’ satisfaction and company growth. Since 1998, Read more…
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In the spring of 2014, Imbue set out to boost Mistral’s (one of Princeton, NJ’s premiere restaurants) brand awareness and restaurant traffic, specifically during lunch hours and weekday dinners. Imbue presented a multichannel campaign that included SEO, a custom landing page, direct mail, print ad placement, and social media efforts. The campaign invited new diners Read more…
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Chances are your business is not the sole provider of its service or product. However, chances are you bring something particularly unique to that service or product. To express this difference, you need strong branding that clearly displays the importance of what you offer to your customers. Here are 3 signs of successful branding: Visual Read more…
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Do you know what’s being said about your business online? A service from Google called “Google Alerts” helps make monitoring your online brand a lot easier. Just go to www.google.com/alerts and enter your business name (put the name in quotes if it’s more than one word) and Google will email you the latest relevant Google results Read more…
