Did you see that viral post on Google+ the other day? No, neither did we. And due to the consistent lack of use of this social network since its launch in 2011, Google+ will be going away for good sometime around August 2019. The nail in Google+’s coffin was a 2018 security breach: about half Read more…
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We’re so comfortable with social media these days, sometimes we overlook some of the opportunities these platforms and channels offer. Take LinkedIn for example. Your company’s page, your personal profile, and each of your colleagues’ profiles are all opportunities for your business to promote itself — opportunities that few companies make use of. Let’s start Read more…
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One of the strongest signs of a healthy workplace and thriving business is employee support and engagement. Often that engagement and loyalty is taken to social media, today’s conversational commons for discussion that ranges from politics to kittens. On-the-ball businesses know that positive employee activity on social media, just like customer testimonials, fares well for Read more…
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Facebook advertising is a fantastic way to reach precisely defined audiences within a reasonable budget and get measurable results. But the options within Facebook advertising are endless due to the amazing amount of information provided to marketers. With 1.083 billion daily active users, Facebook offers a wide audience to whom you can advertise. To do Read more…
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LinkedIn is improving their marketing solutions resources by expanding their library of sales and marketing tools. Here are five ebooks provided by LinkedIn that are free for download: How to Drive Thought Leadership Goals Using LinkedIn Sponsored Updates What you’ll learn: why social media fuels though leadership, the types of content that work best as Sponsored Updates on Read more…
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You know by now how important and influential peer recommendations and social media are in influencing purchasing decisions. According to a G/O Digital Marketing study, “More than half of respondents (55%) say a brand’s social media presence has at least some influence on their decision-making process when determining where to shop during the holiday season.” Read more…
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If you are anything like me after receiving the latest email from LinkedIn (subject line: “Say hello to the new LinkedIn Company Pages”) you clicked right over to the platform to see for yourself the updates you’ve been waiting for. And then all you saw was pretty packaging—but no decent updates. At least, I don’t Read more…
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There are two general types of interactive communications being conducted online in the business world: #1) Business Discussions — e.g., email, GoToMeetings, blogs, and interactions on business forums. These are the formal types of meetings and corporate correspondence whereby people are, in a word, professional. Most business people understand and abide by the rules of Read more…
