We’re so comfortable with social media these days, sometimes we overlook some of the opportunities these platforms and channels offer. Take LinkedIn for example. Your company’s page, your personal profile, and each of your colleagues’ profiles are all opportunities for your business to promote itself — opportunities that few companies make use of. Let’s start Read more…
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If you are anything like me after receiving the latest email from LinkedIn (subject line: “Say hello to the new LinkedIn Company Pages”) you clicked right over to the platform to see for yourself the updates you’ve been waiting for. And then all you saw was pretty packaging—but no decent updates. At least, I don’t Read more…
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Think it’s pumpkin spice latte season? Think again — it’s update season! Over the past several weeks, we’ve seen a number of software, branding, and product updates taking place in the marketing and tech spheres. Snapchat released an update including the capability for replays (for a small fee) and buzzworthy lenses. Apple announced the iPhone Read more…
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The power of social media is not lost on business owners, but they are often unsure how to make the most of this marketing opportunity. While many businesses have created Facebook pages to engage with their customers, there are a number of other social media sites often well suited for B2B promotion and relationship building. Read more…
