• Few of us are working with unlimited budgets. Still, marketers are often too conservative in how they use the resources they have. With that in mind, let’s consider the 70-20-10 rule, an approach to divvying up your budget to keep your marketing efforts moving forward. Spend 70% on low-risk, no-brainer efforts. These are the basics, Read more…

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  • Sending emails manually to each subscriber on your list is time-consuming. This is why email marketing automation is the way to go. The beauty of automation is that you only set it up once. All you need to do is define the rules and triggers that your subscribers need to meet for the emails to Read more…

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  • Typefaces are far more than a design choice. They’re a strategic choice that can impact what readers think of your content. We’ve compiled a bit of evidence to show just how much of a difference a typeface can make: The Morris Experiment Writer and filmmaker Errol Morris conducted an experiment in 2012 to see if Read more…

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  • The Pennsylvania Marketing Summit, held at the Hilton at Penn’s Landing in Philadelphia, PA, on Tuesday, October 30th, hosted 7 panel discussions led by some of the state’s biggest brands. These top-level, big-picture thinkers offered insight on approach, motivation, and method, from which attendees like myself could infer applicable pearls of wisdom. Here are my Read more…

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  • When business owners first think of marketing their products or services, they tend to think big — or at least “broad”. It’s natural. Why wouldn’t you want to get the word out to everyone? Actually, there are a couple good reasons: It’s expensive and time-consuming to pursue “everyone”. What return on investment would you need Read more…

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  • Do you have a brick and mortar location and want better local SEO? Don’t underestimate the power of “Google My Business”. The most widely used search engine in the world, Google provides tools you can readily use to maximize your business’s online presence. Here are the critical “Google My Business” features to leverage when claiming Read more…

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  • Generating relevant and interesting blog content consistently is a tough task. Creating a blog content calendar can be extremely helpful in staying organized and on a schedule. Coming up with the ideas for content is another challenge entirely. If your creative well runs dry, we suggest keeping a list of writing prompts to get your Read more…

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  • We occasionally have businesses come to us with a very specific request in mind: I want to go viral; I want to run inbound marketing; I want to SEO my website. It’s our job to probe and delve further into the reasoning behind wanting these specific tasks done. Often, it’s with good reason. But other Read more…

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