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  • It’s true that the Millennial generation, as well as the next, behave and buy differently than the generations that came before. According to MediaPost, millennials officially outnumber boomers, but their spending power is much less. Baby Boomers, defined by the U.S. Census as those born between 1946-1964, control 70% of the country’s disposable income and Read more…

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  • Does your business have a Twitter account that was set up in a flutter of excitement but hasn’t seen any action since your first few tweets? Are you now wondering if you’re missing out by not utilizing this popular medium? Do some quick research to see if your competitors are perching on the platform. If Read more…

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  • Asking what’s more important, customer acquisition or customer retention, is like asking what came first, the chicken or the egg. It’s an age-old marketing question that will continue to spark debate. The truth is, at any given moment, a business may skew one way or another, depending on their current situation, business goals and position Read more…

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  • They say if you keep something long enough, it will eventually come back into style. We’re beginning to see this isn’t only true in the fashion world. Today, many of advertising’s “mad men” are holding on to hopes that their traditional media will make a resurgence. It looks like they may be getting their wish. Read more…

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  • You spend a lot of time ensuring the message and design of your digital banners, ads, emails, blogs or web pages are perfect for your offering and your audience. Be sure your calls-to-action (CTAs) uphold the same standards. Calls-to-action work to get users to do something (take action) and give them a reason to do Read more…

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  • It doesn’t matter how engaging your email is if the subject line doesn’t draw your audience in. With billions of emails being sent every day—and likely hundreds, if not thousands, of unopened emails in your recipients’ inboxes, it’s more important than ever that you have a compelling message to get them to open yours. So Read more…

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  • It’s the end of the year and your sales professionals are anxious to close a few more deals in order to make their goals. So they take it upon themselves to go through their contact list and fire off emails to all of their prospective customers trying to set up meetings and offering a free Read more…

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  • Tom is a 65-year old CFO for a pharmaceutical company. He started with them as an intern in college and was hired right out of school as an accounting coordinator—working his way up the corporate ladder. Tom has lived in the same house in the suburbs for 40 years with his wife, Mary. He drives Read more…

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