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  • Tom is a 65-year old CFO for a pharmaceutical company. He started with them as an intern in college and was hired right out of school as an accounting coordinator—working his way up the corporate ladder. Tom has lived in the same house in the suburbs for 40 years with his wife, Mary. He drives Read more…

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  • As marketing is becoming more and more personalized, there has been an increased focus on one target group in particular—the infamous millennials. Millennials make up 25% of the current population—giving them the distinction of being the largest single audience ever. So how do you reach 80 million prospective customers who have more than $200 billion Read more…

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  • Imagine if every time you went into a particular restaurant, your favorite dish looked, smelled and tasted different. Maybe an ingredient is missing, the portion size is smaller or the presentation has changed. Maybe it’s all of these things, depending on the kitchen staff that day. It’s easy to see how this may lead to Read more…

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  • It’s that time of year again. If you’re like many marketers, you may find yourself with some unaccounted-for marketing dollars that still could be put to good use and even help secure your budget approval for the coming year. Digital technology has allowed a lot more fluidity in media (and non-media) spend than ever before—enabling Read more…

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  • Years ago, companies that supported or partnered with organizations whose goals were to advance a cause or better society in some way really stood out from the competition. Today, companies that don’t participate in cause marketing invite an entirely different type of attention. It would be nice to think the reason for such an uptick Read more…

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  • A brand is more than just a name, tagline or logo. It’s how a business is positioned in the minds of its customers. An experience. Something that can conjure up feelings of nostalgia, comfort or empowerment. A brand communicates what a company stands for. A good brand delivers upon it. But even the strongest brands Read more…

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  • As new, more advanced technologies continue to develop, marketing budgets are following suit with large shifts in both the percentage of dollars being spent and the channels they’re being spent on. The days of having only a handful of marketing tactics to include in your mix went away with Madison Avenue’s martini lunches. So how Read more…

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  • Digital communications have changed the way we interact with clients, prospects and each other here at Imbue. Technology has improved the way we do business, but as with anything else, there’s a time and a place for everything. So when should you have an in-person conversation versus a video chat? When is it best to Read more…

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