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  • Whether they’re working out, driving or cooking, most people are focused on something else while they’re doing a search. This trend, coupled with advancements in speech recognition technology, faster results and a desire for more contactless technology, has brought on an increase in the number of voice searches being conducted on mobile devices. According to Read more…

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  • For many of us, it may feel like 2020 will never end, but for marketers tasked with developing plans and nailing down budgets for the upcoming year, they know all too well just how quickly the new year is approaching. With the current pandemic still affecting every aspect of life—and business—this normally daunting task may Read more…

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  • As we look around, it seems that the current COVID-19 pandemic has altered every aspect of life as we know it. Marketing and branding is no exception. While many businesses have needed to rebrand themselves or shift their entire business model to survive, for others, the change doesn’t need to be so drastic. Although physical Read more…

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  • Never has choosing images for your marketing, branding and advertising materials been more important. Whether you’re looking for images that play into the current mask-wearing and social distancing mandates or ones that play nice with the political, social or economic environment, the right choice can draw people in or completely turn them off. What makes Read more…

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  • Local and national distilleries are using their facilities to make hand sanitizer. Jock strap manufacturers are learning to create a different type of protective gear. Hotels are offering up their rooms for healthcare workers and those who need a place to quarantine or recover. Whether it’s out of greed or need, businesses of every size Read more…

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  • Social media has opened the door to connecting with more of your audience in a way like never before. But with great power comes great responsibility. Gone are the days of extended production schedules and rounds of concepting, writing, designing and editing. Today, businesses have to act quickly in order to stay relevant. And, unfortunately, Read more…

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  • Staying connected with your clients, partners and employees is integral to the success of your business. Today, maintaining those connections is more important than ever. As businesses are forced to create new ways of operating, digital technology has enabled many of them to keep their doors open—at least in a virtual sense. Regardless of your Read more…

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  • It’s true that the Millennial generation, as well as the next, behave and buy differently than the generations that came before. According to MediaPost, millennials officially outnumber boomers, but their spending power is much less. Baby Boomers, defined by the U.S. Census as those born between 1946-1964, control 70% of the country’s disposable income and Read more…

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