• Steps to Numerating Your Objectives and Deadlines Which of these two goals would you rather set, propose to your CEO, and achieve? Get more traffic on my website. Increase website visits by 20% in the next 6 months. While these goals actually reflect the same intention, the second statement is the far more attractive one. Why? Because it’s Read more…

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  • While many people­—even marketing managers—use the terms marketing and branding interchangeably, they have related but distinct roles. We like to think of them as healthy co-dependents, who flourish best in a fluid relationship. Here are five ways to keep the relationship between your marketing and branding initiatives healthy, effective, and strong. #1. Respect Their Differences Read more…

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  • So, it’s time for your company to build a new website. While your agency will work on design and code, it’s important that you think through these 4 types of content that will influence the success of your site. Watch this video to learn more about those 4 types of content to consider: This video was Read more…

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  • The best marketing plans have just the right mix of tactics across multiple platforms—digital, traditional, social, and direct… but not necessarily what’s trending that minute. Remember when you were a kid or, better yet, a new-on-the-job marketing manager, and you wanted to do something just because “everyone” was doing it and you didn’t want to Read more…

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  • Google AdWords is seemingly always updating its features, platform, and dashboard. Most of these changes, we find, are for the better in that they give the user tons of options for customization and individualization of ads and targeting. If you’re so lucky as to not become paralyzed by this endless array of options, we suggest Read more…

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  • Strong brands powerfully communicate an organization’s promise to its customers both visually and verbally. When visual identity and core messaging are in sync across multiple channels, brand recognition rises. Consistent use of design and messaging in print and online is critical because it helps elevate brand awareness to the holy grail of brand loyalty. Recently Read more…

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  • In October, Google is going to push more and more businesses to implement secure sockets layer (SSL) technology with the release of its latest version of the browser Chrome. If you have a website that has forms that collect data on pages without SSL (like your Contact Us form or your Content Offer Landing Page forms), Read more…

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  • Content offers, like white papers, videos, and reports are great ways to engage your audience on social media, drive traffic to your website, and most importantly, generate leads. After posting a link to your offer on social media and driving a lead to your landing page, the hope is that this unknown visitor will convert Read more…

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