Watching videos is one of the most popular pastimes among consumers today. In fact, it accounts for about 80% of all internet activity. So it’s no surprise that smart marketers are incorporating more video into their strategies, plans and tactics than ever before. If you’re new to video (or even if you’re not), there are Read more…
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You’ve got great content, a fast website, and steady website traffic, but you’re still not ranking for your primary keyword search terms — what gives? The problem could be that you don’t have any link authority, which constitutes an astounding 40% slice of the SEO pie chart of Google ranking factors. The higher the number Read more…
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Traffic is the lifeblood of any business website. Without traffic, you limit your chances of gaining new customers and therefore sales. There are many methods for increasing traffic online, but the focus of any business should be on creating targeted traffic. It’s not difficult to generate 1,000 random visitors using social media sites, but it Read more…
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You know your site needs to be optimized in order to be competitive in search results – but how else can you use SEO to your advantage beyond your site pages? Blog posts! Many businesses will, smartly, hire an agency or consultant to do the necessary SEO research, site audit, and optimization on their website Read more…
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Mercer County Creative Services Agency Wins Award Of Distinction The winners of the 2015 Communicator Awards were announced by the Academy of Interactive and Visual Arts today, and Ewing, NJ creative services agency Imbue Creative has received an Award of Distinction in the integrated brand awareness campaign category. With over 6,000 entries received from across Read more…
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With nearly half of all Google searches coming from mobile devices, it’s no surprise that Google just announced the expansion of the use of mobile-friendliness as a ranking signal. This coincides with the fact that mobile usage has passed desktop, now accounting for over 60% of digital media time spent in the U.S. Websites that Read more…
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In the spring of 2014, Imbue set out to boost Mistral’s (one of Princeton, NJ’s premiere restaurants) brand awareness and restaurant traffic, specifically during lunch hours and weekday dinners. Imbue presented a multichannel campaign that included SEO, a custom landing page, direct mail, print ad placement, and social media efforts. The campaign invited new diners Read more…
