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  • As marketing is becoming more and more personalized, there has been an increased focus on one target group in particular—the infamous millennials. Millennials make up 25% of the current population—giving them the distinction of being the largest single audience ever. So how do you reach 80 million prospective customers who have more than $200 billion Read more…

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  • Imagine if every time you went into a particular restaurant, your favorite dish looked, smelled and tasted different. Maybe an ingredient is missing, the portion size is smaller or the presentation has changed. Maybe it’s all of these things, depending on the kitchen staff that day. It’s easy to see how this may lead to Read more…

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  • It’s that time of year again. If you’re like many marketers, you may find yourself with some unaccounted-for marketing dollars that still could be put to good use and even help secure your budget approval for the coming year. Digital technology has allowed a lot more fluidity in media (and non-media) spend than ever before—enabling Read more…

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  • Years ago, companies that supported or partnered with organizations whose goals were to advance a cause or better society in some way really stood out from the competition. Today, companies that don’t participate in cause marketing invite an entirely different type of attention. It would be nice to think the reason for such an uptick Read more…

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  • A brand is more than just a name, tagline or logo. It’s how a business is positioned in the minds of its customers. An experience. Something that can conjure up feelings of nostalgia, comfort or empowerment. A brand communicates what a company stands for. A good brand delivers upon it. But even the strongest brands Read more…

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  • As new, more advanced technologies continue to develop, marketing budgets are following suit with large shifts in both the percentage of dollars being spent and the channels they’re being spent on. The days of having only a handful of marketing tactics to include in your mix went away with Madison Avenue’s martini lunches. So how Read more…

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  • We’re proud of the support we provide to our clients every day—from graphics and advertising to strategy and brand development. When we get recognized for the work — it’s icing on the cake. We’re excited to announce that we were recently named one of the top 10 branding agencies in Philadelphia. This distinction comes from Read more…

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