At Imbue, we’re always on the lookout for new and cost-effective marketing strategies for our clients. A new service available from your local post office called Every Door Direct Mail (EDDM) makes it easy and downright cheap for a business to leverage direct mail as a marketing strategy. Easy to Use EDDM is easy to Read more…
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Our offices are located in New Hope, Pennsylvania, which is a small town along the Delaware River in Bucks County, PA. New Hope and its sister town of Lambertville, NJ are a center for dining, theater, art, music, and shopping. Dozens of bed and breakfasts host out of town guests throughout the year, and daytrippers from Philadelphia to Read more…
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QR Codes* are cropping up everywhere. They are those small white squares with a black pattern inside that you see printed on a multitude of items. Anyone with a smartphone can scan them to instantly access information. “QR Code” is an abbreviation for “Quick Response Code.” It is essentially a two-dimensional barcode that contains data Read more…
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Did you know that by grabbing an image on Google images and using it on your website or in any other marketing materials, you’re most likely breaking the law? It’s true. If you have not secured permission to use another person’s image, or have not properly licensed an image from a reputable stock image company, Read more…
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We often are asked by clients if they can use an HTML email campaign system like Imbue Communicator or Constant Contact to send email to a rented list, or a list that has been compiled by researching your target customers online. The short answer is “No!” Why? Because sending unsolicited email is actually against the Read more…
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Digital Publishing. Imagine the Possibilities. Apple recently announced the new iPad 2. Wow, it’s been barely a year since the first iPad, and Apple has delivered a more-evolved version. Tablets are the thing now. Motorola’s Xoom, Research In Motion’s Playbook, and Samsung’s Galaxy Tab are all vying to compete with the iPad. Why are these Read more…
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Every client, and every project, is unique — and one size most definitely does not fit all in the world of creative services. When you are ready to develop marketing materials, or any other creative project, here are some things to consider before your first meeting or telephone call with a designer or agency.
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Do you know what’s being said about your business online? A service from Google called “Google Alerts” helps make monitoring your online brand a lot easier. Just go to www.google.com/alerts and enter your business name (put the name in quotes if it’s more than one word) and Google will email you the latest relevant Google results Read more…
