Digital communications have changed the way we interact with clients, prospects and each other here at Imbue. Technology has improved the way we do business, but as with anything else, there’s a time and a place for everything. So when should you have an in-person conversation versus a video chat? When is it best to Read more…
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We’re used to looking at the Open Rates and Clickthrough Rates of our email marketing to gauge the health of the campaign and strength in the channel. After all, they’re what we use to measure engagement. The goal in email marketing is to increase engagement rate by driving people to action. To do so, we Read more…
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Did you see that viral post on Google+ the other day? No, neither did we. And due to the consistent lack of use of this social network since its launch in 2011, Google+ will be going away for good sometime around August 2019. The nail in Google+’s coffin was a 2018 security breach: about half Read more…
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Few of us are working with unlimited budgets. Still, marketers are often too conservative in how they use the resources they have. With that in mind, let’s consider the 70-20-10 rule, an approach to divvying up your budget to keep your marketing efforts moving forward. Spend 70% on low-risk, no-brainer efforts. These are the basics, Read more…
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Sending emails manually to each subscriber on your list is time-consuming. This is why email marketing automation is the way to go. The beauty of automation is that you only set it up once. All you need to do is define the rules and triggers that your subscribers need to meet for the emails to Read more…
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Typefaces are far more than a design choice. They’re a strategic choice that can impact what readers think of your content. We’ve compiled a bit of evidence to show just how much of a difference a typeface can make: The Morris Experiment Writer and filmmaker Errol Morris conducted an experiment in 2012 to see if Read more…
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The Pennsylvania Marketing Summit, held at the Hilton at Penn’s Landing in Philadelphia, PA, on Tuesday, October 30th, hosted 7 panel discussions led by some of the state’s biggest brands. These top-level, big-picture thinkers offered insight on approach, motivation, and method, from which attendees like myself could infer applicable pearls of wisdom. Here are my Read more…
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When business owners first think of marketing their products or services, they tend to think big — or at least “broad”. It’s natural. Why wouldn’t you want to get the word out to everyone? Actually, there are a couple good reasons: It’s expensive and time-consuming to pursue “everyone”. What return on investment would you need Read more…
