The USPS recently handed out its first ever “Irresistible Mail” awards. I‘m proud to report that Imbue Creative received an honorable mention for our 2015 Holiday Greeting card.The USPS recently handed out its first ever “Irresistible Mail” awards. I‘m proud to report that Imbue Creative received an honorable mention for our 2015 Holiday Greeting card. The annual contest celebrates unique and exciting developments in direct mail marketing. And by the look of things, direct mail is becoming more interactive.

For example, one organization mailed a paper wallet tucked inside a blue jean pocket envelope with special offers cards inserted into the credit card slots. Another organization mailed a 3D shadow box that with the pull of a tab, expands to twice its size. And we mailed an origami pop up fortune teller. Remember those? 

Imbue Creative wins honorable mention for holiday card design.

Yes, it was irresistible. Based on much feedback, our origami cards brought smiles to many people’s faces with something that they could interact with and enjoy. They assembled our paper fortune-tellers that playfully imparted wisdom for the year ahead. And in doing so they were thinking of Imbue Creative, which accomplished the objective.

How can you accomplish your objectives with direct mail? We suggest starting by first making an impact through the creative use of printing and production such as these…

…Five Types of Interactive Mail that People Can’t Resist 

  1. Dimensional Mail

You can mail your message inside various shapes and sizes of tubes and boxes. According to the DMA, 3D mail outperforms standard formats by 250% but increases cost per lead by only 50%.

  1. Lumpy Mail

Put something inside poly envelopes that the recipient can feel. If getting the envelope opened is priority #1, this will achieve it. People cannot resist the curiosity of knowing what is inside the envelope.

  1. Oddly Shaped, Oversize Postcards

Make use of new die-cutting technologies to send postcards shaped to nearly any object you can think of from ice cream cones to racecars. If it’s attention you seek to attract to your branded mail piece, these will capture it. 

  1. Product Samples

If your product is conducive to sending samples, then by all means do so. Direct mail lets marketers literally put your product into your prospect’s hands. Be sure to use a teaser on the outside that says, “Free Sample Inside.”

  1. Hyper-Personalized Mail

Use data to make your mail piece resonate with each and every recipient. Variable data printing allows for individually-tailored printing of big bold names with custom messages and images that speak to every person on the list.

When your mail hits the mailbox, you want to feel confident that it will stand out. The best way to do that is to make it irresistible. So think inside and outside the box. What can you send that your recipients rush to open? If you need a few ideas, we can help you with that.

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