From your visual elements (like logos and advertising), to your messaging, and all the way down to how your employees answer their telephones and reply to email messages, your brand is constantly being evaluated and judged by your customers and clients.
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While there are a variety of methods for increasing hits on your web site from search engines such as Google, Yahoo, and Bing, there are a few basics that no web site should overlook. First, make sure you have some relevant text on every page (not just images) and never create an entire page out Read more…
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As life gets more and more digital, cyber-thieves are getting more and more clever. Don’t let them steal from you. One of the ways you can protect yourself is by using strong passwords that are hard to crack. While we understand it’s easier to remember the password “fluffy123” than “r29B#$67mR”, the second of those two Read more…
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If you’re a color freak (like all of us at Imbue), you want your brand’s color to be reproduced consistently from print run to print run. 4 color process printing has become very affordable in recent years, but colors will shift a bit each time you print. When matching a specific color is critical, designers Read more…
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Jpegs are great. Our digital cameras often use them to capture moments, web sites use them to help make photographs look their best at small file sizes, and most word processing and office-type programs handle them with ease. When it comes to using them in professional print design, however, their ugly side leaps out and Read more…
