It’s the end of the year and your sales professionals are anxious to close a few more deals in order to make their goals. So they take it upon themselves to go through their contact list and fire off emails to all of their prospective customers trying to set up meetings and offering a free Read more…

Tom is a 65-year old CFO for a pharmaceutical company. He started with them as an intern in college and was hired right out of school as an accounting coordinator—working his way up the corporate ladder. Tom has lived in the same house in the suburbs for 40 years with his wife, Mary. He drives Read more…

As marketing is becoming more and more personalized, there has been an increased focus on one target group in particular—the infamous millennials. Millennials make up 25% of the current population—giving them the distinction of being the largest single audience ever. So how do you reach 80 million prospective customers who have more than $200 billion Read more…

Imagine if every time you went into a particular restaurant, your favorite dish looked, smelled and tasted different. Maybe an ingredient is missing, the portion size is smaller or the presentation has changed. Maybe it’s all of these things, depending on the kitchen staff that day. It’s easy to see how this may lead to Read more…

It’s that time of year again. If you’re like many marketers, you may find yourself with some unaccounted-for marketing dollars that still could be put to good use and even help secure your budget approval for the coming year. Digital technology has allowed a lot more fluidity in media (and non-media) spend than ever before—enabling Read more…

Years ago, companies that supported or partnered with organizations whose goals were to advance a cause or better society in some way really stood out from the competition. Today, companies that don’t participate in cause marketing invite an entirely different type of attention. It would be nice to think the reason for such an uptick Read more…

As new, more advanced technologies continue to develop, marketing budgets are following suit with large shifts in both the percentage of dollars being spent and the channels they’re being spent on. The days of having only a handful of marketing tactics to include in your mix went away with Madison Avenue’s martini lunches. So how Read more…