Digital communications have changed the way we interact with clients, prospects and each other here at Imbue. Technology has improved the way we do business, but as with anything else, there’s a time and a place for everything. So when should you have an in-person conversation versus a video chat? When is it best to Read more…
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N.J. marketing veteran joins full-service creative agency LAMBERTVILLE, NJ.—July 30, 2019—Imbue Creative today announced the hiring of Erin Klebaur as the agency’s new director of client success. In addition to business development, Klebaur will work directly with Imbue’s broad, multi-disciplinary clients to advance their long-term marketing and strategic goals. “We are extremely excited to have Read more…
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We think so and here’s why Imbue is making that investment. Monotype recently released a redesign of the popular typeface Helvetica®, called Helvetica Now. Type lover that I am, I admit to feeling a bit skeptical at first, which is why I had to take a deeper look. My conclusion is that Helvetica Now is Read more…
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We’re proud of the support we provide to our clients every day—from graphics and advertising to strategy and brand development. When we get recognized for the work — it’s icing on the cake. We’re excited to announce that we were recently named one of the top 10 branding agencies in Philadelphia. This distinction comes from Read more…
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Xtreme Event Group is a high-energy and experienced entertainment company serving Central New Jersey and beyond. However, their marketing collateral did not reflect the enthusiasm and quality that they are so good at providing to their clients; nor did it speak directly to their core audience. They decided it was time for a new brochure Read more…
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We’re used to looking at the Open Rates and Clickthrough Rates of our email marketing to gauge the health of the campaign and strength in the channel. After all, they’re what we use to measure engagement. The goal in email marketing is to increase engagement rate by driving people to action. To do so, we Read more…
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Did you see that viral post on Google+ the other day? No, neither did we. And due to the consistent lack of use of this social network since its launch in 2011, Google+ will be going away for good sometime around August 2019. The nail in Google+’s coffin was a 2018 security breach: about half Read more…
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Few of us are working with unlimited budgets. Still, marketers are often too conservative in how they use the resources they have. With that in mind, let’s consider the 70-20-10 rule, an approach to divvying up your budget to keep your marketing efforts moving forward. Spend 70% on low-risk, no-brainer efforts. These are the basics, Read more…
