Digital Marketing. It’s all in the palm of your hand. Literally. Personalized content, apps, email, video, social, and search are driven by marketing automation and displayed via mobile-friendly content on your phone. Yes, convergence is here and while you may find it intimidating, it can be a beautiful thing if you prioritize your efforts; which Read more…
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An effective subject line is your key to high open rates and potentially high click-through rates. Whether you are sending a daily digest, monthly newsletter, or news on an as-needed basis, effective subject lines are what will compel your readers to dive in. Here are 6 of our dos and don’ts for writing email subject Read more…
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With nearly half of all Google searches coming from mobile devices, it’s no surprise that Google just announced the expansion of the use of mobile-friendliness as a ranking signal. This coincides with the fact that mobile usage has passed desktop, now accounting for over 60% of digital media time spent in the U.S. Websites that Read more…
