You know by now how important and influential peer recommendations and social media are in influencing purchasing decisions. According to a G/O Digital Marketing study, “More than half of respondents (55%) say a brand’s social media presence has at least some influence on their decision-making process when determining where to shop during the holiday season.” Read more…
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Getting ready to set up your first social media advertising campaign? Or, not sure which platform is right for your ads yet? A good how-to article can answer your questions, inform you of options you may not have been aware of, and give you a brief tour and insight into creating the best ads possible. Read more…
