Your website works a 24/7 shift, answers any questions your customers have, and closes new business. Often, your site is the only thing a prospective customer compares between you and your competitors before making a buying decision. The user experience (UX) will make or break a website’s effectiveness as your online home. How it’s actually Read more…
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Branding, the lasting impression your business makes upon its audience, has largely been about the image you create and deliver. But as digital marketing success continues to rely on engagement, branding can no longer exist as a one-way street of forced recognition. Rather, your business should shift its branding goals from brand management to brand Read more…
