by MaryKate Callahan In order to keep up with the ever-evolving industry of digital marketing, it’s essential to be in the know. For me, that comes from talking with peers, following top marketing influencers on social media, and, perhaps most importantly, keeping up with what marketing blogs and websites are writing about. Marketing companies and Read more…
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Kerning and tracking? Em dash versus en dash? Wish you knew what your designer was talking about when she speaks in typographical terms? Don’t fret. To help you better understand this secret language, your favorite NJ design team has assembled some of the most commonly used terms in typography in this post. Kerning vs. Tracking Read more…
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The team at Imbue recently built a new website for MCS Healthcare Public Relations, a full-service healthcare PR firm based in Bedminster, NJ. The new website was built on a content management system so it is very easy for the MCS team to update. It is also mobile responsive, so it looks great on any Read more…
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by MaryKate Callahan If you use Twitter, odds are you know what Twitter Lists are — but do you take advantage them? If your company is not maintaining Twitter lists, then it is not using the powerful social platform to its full potential. Twitter Lists are a great way to keep track of your audience, Read more…
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How do I come up with blog topics for my business’s blog? This is a question that both professional and novice writers ask all the time. And even when you have a topic in mind, finding the time or inspiration to act on it can be difficult. These are six suggestions that our content writers Read more…
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Perhaps your desire to hire an agency is driven by the need for more sales or by an inclination to launch a whole new website. In either case, or for any other reason that you are conducting an agency search, now is the time to think holistically about your overall marketing needs. Just like marketers, Read more…
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It is unmistakably rare if you come across a modern day marketer that doesn’t believe in the power of social media. With nearly two-thirds of American adults use social networking sites, most, if not all, will tell you that making social media a part of your marketing strategy is a great idea. With new platforms Read more…
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It is essential to do keyword research for your website and most businesses are well aware of this. However, the vast majority write and build their websites first and research their keywords second. Keyword research should be done before writing your website’s pages or producing blog content, as it allows you to find low competition phrases with Read more…
