As we look around, it seems that the current COVID-19 pandemic has altered every aspect of life as we know it. Marketing and branding is no exception. While many businesses have needed to rebrand themselves or shift their entire business model to survive, for others, the change doesn’t need to be so drastic. Although physical Read more…
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Never has choosing images for your marketing, branding and advertising materials been more important. Whether you’re looking for images that play into the current mask-wearing and social distancing mandates or ones that play nice with the political, social or economic environment, the right choice can draw people in or completely turn them off. What makes Read more…
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Local and national distilleries are using their facilities to make hand sanitizer. Jock strap manufacturers are learning to create a different type of protective gear. Hotels are offering up their rooms for healthcare workers and those who need a place to quarantine or recover. Whether it’s out of greed or need, businesses of every size Read more…
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Social media has opened the door to connecting with more of your audience in a way like never before. But with great power comes great responsibility. Gone are the days of extended production schedules and rounds of concepting, writing, designing and editing. Today, businesses have to act quickly in order to stay relevant. And, unfortunately, Read more…
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Staying connected with your clients, partners and employees is integral to the success of your business. Today, maintaining those connections is more important than ever. As businesses are forced to create new ways of operating, digital technology has enabled many of them to keep their doors open—at least in a virtual sense. Regardless of your Read more…
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It’s true that the Millennial generation, as well as the next, behave and buy differently than the generations that came before. According to MediaPost, millennials officially outnumber boomers, but their spending power is much less. Baby Boomers, defined by the U.S. Census as those born between 1946-1964, control 70% of the country’s disposable income and Read more…
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Imbue Creative announced today Erin Klebaur will succeed the agency’s founder, Michael Piperno, as its new president effective May 15. Having most recently served as Imbue’s director of client success where she focused on advancing the long-term marketing and strategic goals of the agency’s multi-disciplinary clients, Klebaur brings 16 years of marketing expertise to her Read more…
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Does your business have a Twitter account that was set up in a flutter of excitement but hasn’t seen any action since your first few tweets? Are you now wondering if you’re missing out by not utilizing this popular medium? Do some quick research to see if your competitors are perching on the platform. If Read more…
