Your messaging impacts how your audience views and interacts with your business. Follow these four tips to manage and adjust your brand message during changing times.
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Marketing your business in 2021 requires a strategic, omnichannel approach. With customers indulging in more screen time across multiple platforms, your business has the opportunity to catch their attention across a variety of digital properties. What is the most important aspect for your business to remember in this process? Consistency! After all, marketing’s “Rule of Read more…
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It may have seemed like yesterday when you plotted out your marketing strategies, content calendars, advertising spends and media buys. But then you blinked and six months have gone by like nothing. So, how’s it all going? Are you meeting your marketing, sales and business objectives? If the answer is “I’m not sure,” it may Read more…
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Erin Klebaur, President of Imbue Creative in Lambertville, NJ, is excited to be joining the growing Lower Bucks County Chamber of Commerce, as a board member. Klebaur is active in a number of organizations, including The New Jersey Communications, Advertising and Marketing Association (NJCAMA), where she serves as board liaison, Princeton Mercer Regional Chamber of Read more…
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The pandemic has affected every aspect of business—including consumer loyalty. In fact, according to a recent McKinsey report on consumer sentiment, 75% of consumers in the U.S. have changed their shopping behavior—including product brands, retailers and methods of shopping. And more than 60% stated they will continue to engage in these new behaviors post-pandemic. So Read more…
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Prior to the pandemic, there were more than 30,000 trade shows and industry events across the globe annually. But business shutdowns, supply chain shortages and travel restrictions put an end to most, if not all, live events. While virtual events did a good job of filling in, many fell short with low attendance and engagement. Read more…
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Watching videos is one of the most popular pastimes among consumers today. In fact, it accounts for about 80% of all internet activity. So it’s no surprise that smart marketers are incorporating more video into their strategies, plans and tactics than ever before. If you’re new to video (or even if you’re not), there are Read more…
