Let’s face it. Not everyone is a great writer. People have their strengths and weaknesses and writing often falls into the latter category for many business professionals I know. And they’ll be the first to admit it. As a trained professional copywriter, not only do I find myself writing ads, web content, and news releases, Read more…

Customer databases are living breathing organisms with an endless appetite for more data. A good Customer Relationship Management (CRM) system can accommodate as much data as you’d like to feed it. It can grow to add new touchpoints, information fields, and an ongoing history of customer engagement activity. Knowledge is power. In marketing, your CRM Read more…

You may have noticed that the sidebar ads have disappeared from your Google searches. There is much speculation on the topic, but as with most of Google’s moves, it’s all part of a plan to further monetize their tight grip on the search world. Here is why those sidebar ads are gone: The sidebar accounted Read more…

In order to track ROI, your advertising must be measurable. How many orders did a marketing activity produce? How many clicks, calls, shares, visits, responses, or in store visits did it generate? All this must be measured to determine ROI among other things like what works creatively to inspire interest, desire, and ultimately, action. If Read more…

There is one word in marketing we need to lose and that is collateral — as in collateral materials. It has the perception of being limited to only a general assortment of printed corporate information (from letterhead to corporate brochures to presentation folders). Gone are the days of printed materials stored in boxes for limited Read more…