If blogging looks like one more daunting task on your marketing checklist, you’re not alone. Only 1 in 8 businesses had an updated blog as of October 2013. We get it — why spend the time writing when you have products or services to sell? What do you even write about? How do you find Read more…
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Just ask Google, Facebook®, Yahoo!®, or Microsoft®— it’s critical for businesses to figure out how to engage mobile customers. Facebook now says about 14 percent of its advertising revenue came from ads for mobile users after it’s first six months of showing them. Google claims it is on track to earn $8 billion from mobile Read more…
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One of my first positions as a presentation designer was for a big pharmaceutical company. I was fortunate to work with many talented designers and a brilliant art director. My first project was to select photographs from a stock collection that would depict a healthy lifestyle. When I presented my boss with my picks, he Read more…
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Most companies spend tremendous time and expense creating logos, brochures, websites and other advertising collateral to market their brand. When it comes to PowerPoint® presentations, companies tend to use stock templates, clip art, and poor-quality photography. They also fail to see the importance of creating a presentation that reflects their company’s personality. Creating a cohesive Read more…
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A website is only as strong as its weakest link. With more and more stories about website security breaches and stronger cyber attacks appearing in the news, employing a security strategy for your website is not just a good idea—it’s imperative. Here are three quick tips for keeping your website secure: Tip 1: Use Strong Passwords Weak passwords Read more…
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I hate selling. On the other hand, there’s little I enjoy more than helping others succeed. In fact, that’s why I was a high school teacher many years ago—and the teaching bug is still with me. I started a marketing and advertising agency because I decided almost a decade ago that owning my own firm Read more…
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The first thing I did this morning was change my password for my Apple ID. We remind clients all the time about the importance of changing passwords often and about using strong passwords. My passwords are unique and strong for most of my online accounts, but I realized this morning that the password for my Read more…
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Going digital with your magazine, journal, or even your corporate brochure can be a daunting task. It can also be very costly if you need to continue typesetting and producing a printed version. Don’t get us wrong: designing and laying out a magazine or catalog for print is something we love to do. And, for Read more…
