New Hope, PA (March 23, 2012) — Imbue Communications®, LLC, the parent company of Imbue Creative® (www.imbuecreative.com), an award-winning design, marketing, and advertising agency located in Bucks County, PA, is launching Imbue Digital (www.imbuedigital.com), a new division organized to meet the specific needs of small and mid-size organizations for web design, web development, and internet-based marketing.
The State of Small Business Report, 2011 Survey of Small Business Success, sponsored by Network Solutions®, LLC and the University of Maryland’s Robert H. Smith School of Business found that technology investments by small businesses are on the rise once again. The survey also found that a slim majority, 56% of small businesses, have a website yet only 31% use social media. A smaller number, 27%, have a search engine optimization plan and most have not yet embraced mobile marketing.
Imbue Digital will help small and mid-size businesses make sense of the variety of digital tools and tactics available to connect with their audiences and develop strategies for growing their businesses online. Imbue will provide these clients with customized digital solutions from content-managed websites to comprehensive integrated campaigns spanning both the traditional- and digital-marketing landscape.
The division will offer services in five broad areas: web and digital design, web development including content management systems, internet and search marketing, digital content development, and mobile websites. Imbue Digital clients will ultimately be able to manage most of their own digital solutions if they choose, which can lead to significant long-term savings. Websites will be built on a content management system (CMS), such as WordPress, Drupal™, and Joomla!™, that allows a client to make edits to the text content of the site through an easy-to-learn web-based interface. The CMS also permits online adjustments to the search engine optimization strategy as clients learn more about the performance of their website. Imbue will guide clients to leverage and engage in social media dialogue as a complement to other methods of communication.
“The digital age can be complex, daunting, and confusing to businesses since web development and internet marketing options seem to grow everyday,” said Michael Piperno, President and Creative Director of Imbue Creative and Imbue Digital. “We think Imbue Digital is the ideal partner in this age of overwhelming choices and considerations since the Imbue team is well experienced in the new media and our solutions are customized for each of our clients.”
About Imbue Communications, LLC
Imbue Communications, LLC, is a marketing and design consultancy founded in Bucks County, PA in 2004. Other Imbue Communications companies include Imbue Creative, an award-winning marketing, design, and advertising agency; ScientificPostersOnline.com, a graphic design service providing professional scientific and research poster design and layout for medical communications companies, hospitals, and clinical researchers; and Imbue Digital, a web design, web development, and internet-based marketing company serving small and mid-sized organizations.
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