Persona Development GameThe Power of Persona Development for Health Care Marketers

Michael Piperno, executive vice president at Imbue Creative, was recently published by the American Marketing Association (AMA) by discussing the digitization of health care and how it has put more customer information at our fingertips than ever before. 

In this article, Michael talks about how to connect best with health care audiences by understanding the motivations behind their buying actions, and explains why a thoughtful process can pay dividends to health care marketers.

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