When it comes to understanding and fulfilling your company mission, Tournament Housing Services (THS), the first and largest national sports housing service in the world, has it covered.
Founded in 1998, this industry leader has had years to perfect their business and service, which is reflected in their clients’ satisfaction and company growth.
Since 1998, however, their competition has grown as well. Because of that, THS discovered a need to translate their core values and services onto paper by developing a brochure that they could use to reinforce branding and sales.
In addition, THS decided to attend in-person events and trade shows with a bigger presence. Therefore, a professional, clean, and friendly trade show booth was in order.
Imbue’s creative team met with THS to learn about their goals, reviewed their copy and website, and strategized the best method for designing and presenting the marketing collateral.
We designed a beautiful 8.5×11 inch tri-fold brochure that included custom design concepts, copyediting and refinement, and image selection. Design elements were based on THS’s core colors and branded elements from their website, as well as new ideas that were conveyed in the consultation.
While working on the brochure, Imbue also used the imagery and language for Tournament Housing Service’s trade show booth. The design covered two large exhibit booth panels and a podium.
Both projects successfully speak to THS’s core audience of tournament organizers and managers, while simultaneously maintaining a team- and athletic-friendly appearance. All pieces fit cohesively into their overall brand image, which includes both a print and online presence.