One of the biggest challenges in marketing a local non-profit is getting the perfect message in front of the exact target audience relevant to the cause. Many times there are multiple audiences associated with a cause, as is the case with Big Brothers Big Sisters (BBBS), making the task even more difficult. One of the Read more…
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Whew, this summer is really heating up! Besides baking in the recent 90-degree weather we’ve had, the Imbue offices have been hot with activity as well. This week we welcomed to the team Jane Laswell, Imbue’s new Creative Director! Jane brings an extensive background in branding and marketing strategy, art direction, packaging, and print design to Read more…
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When we launched our new website back in December 2014, we went through all of our content—new and old—to determine the scope of our project, backup our information, and so on. In doing so, we came across our Friday Flashback posts from 2012, a weekly synopsis that kept our fans updated on what we’d been Read more…
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Jewish Family and Children’s Service of Greater Mercer County (JFCS) is a local nonprofit that strengthens individuals and families by empowering people to care for themselves and others. This is accomplished through a wide range of high quality social services and programs including therapy, information and referral, support, education and advocacy. They’ve assisted 3,000+ individuals in Read more…
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In the spring of 2014, Imbue set out to boost Mistral’s (one of Princeton, NJ’s premiere restaurants) brand awareness and restaurant traffic, specifically during lunch hours and weekday dinners. Imbue presented a multichannel campaign that included SEO, a custom landing page, direct mail, print ad placement, and social media efforts. The campaign invited new diners Read more…
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Imbue designed and illustrated two new children’s books written by David Esposito of Harvest Time Partners. The books are part of a new series called The Principles of Our World, a collection of stories meant to remind parents and children alike about the importance of principles such as honesty, teamwork, and compassion in our lives. Read more…
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Imbue recently designed, developed, and launched a new website for Symbiomix Therapeutics, a late-stage, privately held biopharmaceutical company with a focus on women’s health. The website is built on a content management system and is responsive, so it formats itself perfectly for all screen sizes — from desktop computers to smartphones. Check it out at Read more…
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The Bucks County Playhouse sure does have a great season lined up! Imbue designed a tri-fold brochure and mailer that highlights the season’s six upcoming shows, which include everything from Broadway favorites like Mame to a world premiere play by Terrence McNally. When you visit the playhouse, also take a look at the banners hanging Read more…
