Everyone can get behind a good cause they believe in. My soft spot is nature. Over the past couple of years, I have become a loyal member of a few wildlife and environmental organizations that I find worthy of my financial support. What do they all have in common? They are excellent multichannel marketers that Read more…
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by MaryKate Callahan In order to keep up with the ever-evolving industry of digital marketing, it’s essential to be in the know. For me, that comes from talking with peers, following top marketing influencers on social media, and, perhaps most importantly, keeping up with what marketing blogs and websites are writing about. Marketing companies and Read more…
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How do I come up with blog topics for my business’s blog? This is a question that both professional and novice writers ask all the time. And even when you have a topic in mind, finding the time or inspiration to act on it can be difficult. These are six suggestions that our content writers Read more…
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Perhaps your desire to hire an agency is driven by the need for more sales or by an inclination to launch a whole new website. In either case, or for any other reason that you are conducting an agency search, now is the time to think holistically about your overall marketing needs. Just like marketers, Read more…
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It is essential to do keyword research for your website and most businesses are well aware of this. However, the vast majority write and build their websites first and research their keywords second. Keyword research should be done before writing your website’s pages or producing blog content, as it allows you to find low competition phrases with Read more…
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Customers control their communication channels now, choosing when and where they shop, what they watch, and how they catch up on news. They bounce around from site to site, app to app, and channel-to-channel, which can make connecting with them through advertising difficult. First of all, they are scattered all over the World…Wide Web. Secondly, Read more…
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Traffic is the lifeblood of any business website. Without traffic, you limit your chances of gaining new customers and therefore sales. There are many methods for increasing traffic online, but the focus of any business should be on creating targeted traffic. It’s not difficult to generate 1,000 random visitors using social media sites, but it Read more…
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Before I share my tips (not tricks) to getting email messages clicked open, let me first state that open rates are not the measure of a successful campaign. You can have a low open rate, yet a high-value response rate to those that do get opened. It’s also possible for certain email clients and devices Read more…
