Rome wasn’t built in a day—and neither was any great local business’ online presence. That’s because establishing a solid an online presence requires copious amounts of time, effort, research, creativity, and patience. We’ve found that many businesses would love to improve their local business marketing efforts but don’t have the faintest idea of where to Read more…
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Quick – name the top 3 brands in the world. I guessed Apple, Google, and Microsoft right away and I was right! I am guessing that you got that right, too. Now Name the Top B2B Brands Not so easy is it? A few came to mind for me – FedEx, Intel, HubSpot. Well, HubSpot Read more…
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While podcasting has been around for over a decade, many people, including marketers, are just now discovering its power for the first time. Experiencing a renaissance of sorts, certain podcast programs are starting to get mainstream attention. Perhaps the most notable of all recent podcasts is Serial from NPR’s This American Life. (We at Team Read more…
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According to the experts, 2016 will be the year of content. While content has been an essential part of marketing for years, it has seen a rise in popularity over the last few months. This is because time and time again, quality content has been proven to be an effective, engaging way to attract and Read more…
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Branding, the lasting impression your business makes upon its audience, has largely been about the image you create and deliver. But as digital marketing success continues to rely on engagement, branding can no longer exist as a one-way street of forced recognition. Rather, your business should shift its branding goals from brand management to brand Read more…
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Digital Marketing. It’s all in the palm of your hand. Literally. Personalized content, apps, email, video, social, and search are driven by marketing automation and displayed via mobile-friendly content on your phone. Yes, convergence is here and while you may find it intimidating, it can be a beautiful thing if you prioritize your efforts; which Read more…
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There is no denying that we at Team Imbue love WordPress. Yes we build websites from the ground up and work with other Content Management Systems, but our love for WordPress has grown stronger every day. The open source platform, design flexibility, widespread adoption — what’s not to love? Add some well-built plugins to the Read more…
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You know your site needs to be optimized in order to be competitive in search results – but how else can you use SEO to your advantage beyond your site pages? Blog posts! Many businesses will, smartly, hire an agency or consultant to do the necessary SEO research, site audit, and optimization on their website Read more…
