Never has choosing images for your marketing, branding and advertising materials been more important. Whether you’re looking for images that play into the current mask-wearing and social distancing mandates or ones that play nice with the political, social or economic environment, the right choice can draw people in or completely turn them off. What makes Read more…
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Local and national distilleries are using their facilities to make hand sanitizer. Jock strap manufacturers are learning to create a different type of protective gear. Hotels are offering up their rooms for healthcare workers and those who need a place to quarantine or recover. Whether it’s out of greed or need, businesses of every size Read more…
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Social media has opened the door to connecting with more of your audience in a way like never before. But with great power comes great responsibility. Gone are the days of extended production schedules and rounds of concepting, writing, designing and editing. Today, businesses have to act quickly in order to stay relevant. And, unfortunately, Read more…
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Staying connected with your clients, partners and employees is integral to the success of your business. Today, maintaining those connections is more important than ever. As businesses are forced to create new ways of operating, digital technology has enabled many of them to keep their doors open—at least in a virtual sense. Regardless of your Read more…
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It’s true that the Millennial generation, as well as the next, behave and buy differently than the generations that came before. According to MediaPost, millennials officially outnumber boomers, but their spending power is much less. Baby Boomers, defined by the U.S. Census as those born between 1946-1964, control 70% of the country’s disposable income and Read more…
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Does your business have a Twitter account that was set up in a flutter of excitement but hasn’t seen any action since your first few tweets? Are you now wondering if you’re missing out by not utilizing this popular medium? Do some quick research to see if your competitors are perching on the platform. If Read more…
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Asking what’s more important, customer acquisition or customer retention, is like asking what came first, the chicken or the egg. It’s an age-old marketing question that will continue to spark debate. The truth is, at any given moment, a business may skew one way or another, depending on their current situation, business goals and position Read more…
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They say if you keep something long enough, it will eventually come back into style. We’re beginning to see this isn’t only true in the fashion world. Today, many of advertising’s “mad men” are holding on to hopes that their traditional media will make a resurgence. It looks like they may be getting their wish. Read more…
