It may have seemed like yesterday when you plotted out your marketing strategies, content calendars, advertising spends and media buys. But then you blinked and six months have gone by like nothing. So, how’s it all going? Are you meeting your marketing, sales and business objectives? If the answer is “I’m not sure,” it may Read more…
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The pandemic has affected every aspect of business—including consumer loyalty. In fact, according to a recent McKinsey report on consumer sentiment, 75% of consumers in the U.S. have changed their shopping behavior—including product brands, retailers and methods of shopping. And more than 60% stated they will continue to engage in these new behaviors post-pandemic. So Read more…
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Prior to the pandemic, there were more than 30,000 trade shows and industry events across the globe annually. But business shutdowns, supply chain shortages and travel restrictions put an end to most, if not all, live events. While virtual events did a good job of filling in, many fell short with low attendance and engagement. Read more…
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Watching videos is one of the most popular pastimes among consumers today. In fact, it accounts for about 80% of all internet activity. So it’s no surprise that smart marketers are incorporating more video into their strategies, plans and tactics than ever before. If you’re new to video (or even if you’re not), there are Read more…
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With more than 2.7 billion users spending an average of 38 minutes a day on the platform—Facebook is now the largest social network in the world. So it’s no surprise that it has become a critical part of many marketing mixes. But what are the most popular Facebook trends for businesses in 2021? Let’s take Read more…
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Whether they’re working out, driving or cooking, most people are focused on something else while they’re doing a search. This trend, coupled with advancements in speech recognition technology, faster results and a desire for more contactless technology, has brought on an increase in the number of voice searches being conducted on mobile devices. According to Read more…
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For many of us, it may feel like 2020 will never end, but for marketers tasked with developing plans and nailing down budgets for the upcoming year, they know all too well just how quickly the new year is approaching. With the current pandemic still affecting every aspect of life—and business—this normally daunting task may Read more…
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As we look around, it seems that the current COVID-19 pandemic has altered every aspect of life as we know it. Marketing and branding is no exception. While many businesses have needed to rebrand themselves or shift their entire business model to survive, for others, the change doesn’t need to be so drastic. Although physical Read more…
