Generating relevant and interesting blog content consistently is a tough task. Creating a blog content calendar can be extremely helpful in staying organized and on a schedule. Coming up with the ideas for content is another challenge entirely. If your creative well runs dry, we suggest keeping a list of writing prompts to get your Read more…

We occasionally have businesses come to us with a very specific request in mind: I want to go viral; I want to run inbound marketing; I want to SEO my website. It’s our job to probe and delve further into the reasoning behind wanting these specific tasks done. Often, it’s with good reason. But other Read more…

You’ve spent weeks writing, designing, and editing a fantastic piece that you’re about to release to print. WAIT! Have you given it one last proofread? Often times, a copy document will undergo rounds of revisions before it makes it to layout, then rounds more of revisions after design. During this process, a file will pass Read more…

At Imbue, we’ve designed spectacular trade show exhibits for clients—but exhibit design is just a small part of what goes into successful participation at a trade show. In order to achieve your trade show goals you must have a well-planned strategy. Simply setting up a fabulous looking booth staffed with warm bodies wearing name tags Read more…

While you’ve probably had this hunch for a year now, Mark Zuckerberg’s words make it official. In an announcement posted by Zuck on Facebook on January 11, 2018, it came out (very clearly) that public content from businesses, brands, and media will not be shown as much as private content from your friends and connections. Read more…

Steps to Numerating Your Objectives and Deadlines Which of these two goals would you rather set, propose to your CEO, and achieve? Get more traffic on my website. Increase website visits by 20% in the next 6 months. While these goals actually reflect the same intention, the second statement is the far more attractive one. Why? Because it’s Read more…

While many people­—even marketing managers—use the terms marketing and branding interchangeably, they have related but distinct roles. We like to think of them as healthy co-dependents, who flourish best in a fluid relationship. Here are five ways to keep the relationship between your marketing and branding initiatives healthy, effective, and strong. #1. Respect Their Differences Read more…

So, it’s time for your company to build a new website. While your agency will work on design and code, it’s important that you think through these 4 types of content that will influence the success of your site. Watch this video to learn more about those 4 types of content to consider: This video was Read more…