So, it’s time for your company to build a new website. You may have a single page site that provides minimal information about who you are or what you offer. You may have a 40-page website that is incohesive and lacks strong messaging. Or, you may not have a website at all. We know that Read more…
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The most frequent mistakes made in corporate newsletters (that are easy to fix!). One of the easiest ways to stay in touch with your customers (both B2Bs and B2Cs) is by distributing a weekly, monthly, or quarterly e-newsletter. You can quickly share product or service news, company updates, press releases, sales promotions… the list goes Read more…
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By Jane Laswell, Creative Director Big corporations become well known by their strategic advertising, smart branding, and strong logo design. So what happens when small businesses enter the market with equally strong branding, but perhaps a little less reach, budget, or resources? Here we take a look at several areas in which small business can’t Read more…
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The Power of Persona Development for Health Care Marketers Michael Piperno, executive vice president at Imbue Creative, was recently published by the American Marketing Association (AMA) by discussing the digitization of health care and how it has put more customer information at our fingertips than ever before. In this article, Michael talks about how to connect best Read more…
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While nearly every organization has a website, many were not designed with lead-generation in mind. The key to creating a compelling user experience and content that attracts visitors, engages them, encourages return visits, and turns them into leads is planning. Your website needs to not only attract the right kinds of leads, but then must Read more…
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Today’s small businesses have more choices for gaining exposure and generating leads than ever before. Making sense of all of the options and technologies can be overwhelming, and making the wrong choices brings increased risk of wasting precious time and money. Here are what I call three “Big Picture Marketing Mistakes” that small businesses make Read more…
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You’ve got great content, a fast website, and steady website traffic, but you’re still not ranking for your primary keyword search terms — what gives? The problem could be that you don’t have any link authority, which constitutes an astounding 40% slice of the SEO pie chart of Google ranking factors. The higher the number Read more…
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Inbound marketing is effective for a variety of industries, but especially for the health & fitness industry. Why, you ask? Inbound is particularly effective because of the long buying cycle associated with health and fitness services such as gym memberships, personal training commitments, nutrition and diet plans, and a variety of other wellness related programs. Read more…
