There are two general types of interactive communications being conducted online in the business world: #1) Business Discussions — e.g., email, GoToMeetings, blogs, and interactions on business forums. These are the formal types of meetings and corporate correspondence whereby people are, in a word, professional. Most business people understand and abide by the rules of Read more…
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There is something special that happens when a photo captures a certain moment perfectly. It moves us and captivates us. Millions of such perfect moments now belong to Instagram where some 400 million active users post, view, and comment on each other’s instant photos. Consumer-facing companies from American Girl to American Express have joined in Read more…
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Everyone can get behind a good cause they believe in. My soft spot is nature. Over the past couple of years, I have become a loyal member of a few wildlife and environmental organizations that I find worthy of my financial support. What do they all have in common? They are excellent multichannel marketers that Read more…
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Getting ready to set up your first social media advertising campaign? Or, not sure which platform is right for your ads yet? A good how-to article can answer your questions, inform you of options you may not have been aware of, and give you a brief tour and insight into creating the best ads possible. Read more…
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In the spring of 2014, Imbue set out to boost Mistral’s (one of Princeton, NJ’s premiere restaurants) brand awareness and restaurant traffic, specifically during lunch hours and weekday dinners. Imbue presented a multichannel campaign that included SEO, a custom landing page, direct mail, print ad placement, and social media efforts. The campaign invited new diners Read more…
