Imbue Creative recently designed a save the date announcement & invitation for Equality Charter School (ECS). The design was used as a postcard, an email, and served other digital purposes in promoting their annual Spring Reception fundraising event. ECS asked Imbue to also elevate the design of their Sponsorship Form, which supplemented the Save the Date. Our team gladly worked to create a unified series of pieces to promote such a worthy event.

Last year, ECS raised $82,000 for their science lab thanks to their supporters. This year, they plan to surpass that goal by raising $100,000. Proceeds from this year’s event, held at Highline Stages in Manhattan, NY, go towards their College and Career Center Programming. Learn more about the event on May 16, 2017 by visiting the event website.

Imbue regularly designs a variety of pieces for Equality Charter School, starting with their logo and website. Imbue has also designed their Annual Portfolio in past years; and this year, was able to elevate the self-mailer by emphasizing the personality of the ECS brand.

Instead of simply providing graphics and layout, Imbue worked with ECS to tell their story through student vignettes, bright photos, and personal quotes from both students and faculty. Also included was a Thank You note to the donors, indicating the amount that they had raised in the previous year and detailing where those funds would be put to work.

The bold yet friendly color scheme and clean design complement the contents, creating a cohesive and compelling piece and further perpetuating the school’s established voice and brand.