While many people—even marketing managers—use the terms marketing and branding interchangeably, they have related but distinct roles. We like to think of them as healthy co-dependents, who flourish best in a fluid relationship. Here are five ways to keep the relationship between your marketing and branding initiatives healthy, effective, and strong. #1. Respect Their Differences Read more…
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Strong brands powerfully communicate an organization’s promise to its customers both visually and verbally. When visual identity and core messaging are in sync across multiple channels, brand recognition rises. Consistent use of design and messaging in print and online is critical because it helps elevate brand awareness to the holy grail of brand loyalty. Recently Read more…
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In October, Google is going to push more and more businesses to implement secure sockets layer (SSL) technology with the release of its latest version of the browser Chrome. If you have a website that has forms that collect data on pages without SSL (like your Contact Us form or your Content Offer Landing Page forms), Read more…
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While nearly every organization has a website, many were not designed with lead-generation in mind. The key to creating a compelling user experience and content that attracts visitors, engages them, encourages return visits, and turns them into leads is planning. Your website needs to not only attract the right kinds of leads, but then must Read more…
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Today’s small businesses have more choices for gaining exposure and generating leads than ever before. Making sense of all of the options and technologies can be overwhelming, and making the wrong choices brings increased risk of wasting precious time and money. Here are what I call three “Big Picture Marketing Mistakes” that small businesses make Read more…
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More progress is being made on our new home at 71 N. Main Street, Lambertville, NJ. Our move-in date is just around the corner…! Visit our Lambertville page to follow the progress of the renovation or to submit a memory of Holcombe Hall. You can also follow Imbue Creative onInstagram for the latest renovation pictures. Share your Read more…
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Medical communications, pharmaceutical, and biotechnology companies trust Imbue Creative year after year to provide professional scientific and research poster layout and design services. We’re proud of that; and we are serious about making sure every poster we touch becomes the visual presentation that the poster authors’ hard work deserves. We get a lot of questions Read more…
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Just like your website, automated emails are fantastic salespeople that work for you around the clock. When optimized and used properly, they are essential in nurturing your leads, advancing them closer to customer status. These 4 automated workflows are examples of basic email follow ups that any business can institute and benefit from. Contact Us Read more…
