Next to your company name, your logo is the most important visual representation of your brand and purpose. It provides the basis for the first impression that your clients, investors, customers, and future employees form of your business. If your logo doesn’t harmonize with your company name, doesn’t evoke the appropriate emotions, or doesn’t look Read more…
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It was not that long ago that Netflix changed the way we watch movies at home. The movies by mail business model seemed revolutionary at the time, and it managed to kill off longstanding brands like Blockbuster and Hollywood Video. Not content to rest on their laurels, Netflix changed the world of entertainment again by Read more…
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One of the biggest challenges in marketing a local non-profit is getting the perfect message in front of the exact target audience relevant to the cause. Many times there are multiple audiences associated with a cause, as is the case with Big Brothers Big Sisters (BBBS), making the task even more difficult. One of the Read more…
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When we launched our new website back in December 2014, we went through all of our content—new and old—to determine the scope of our project, backup our information, and so on. In doing so, we came across our Friday Flashback posts from 2012, a weekly synopsis that kept our fans updated on what we’d been Read more…
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With nearly half of all Google searches coming from mobile devices, it’s no surprise that Google just announced the expansion of the use of mobile-friendliness as a ranking signal. This coincides with the fact that mobile usage has passed desktop, now accounting for over 60% of digital media time spent in the U.S. Websites that Read more…
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2014 brought about some great gadgets built on innovative technology. These are some of our favorites: View image | gettyimages.com 2GB Sky™ wifi smartpen: record everything you write and hear, play it back, and upload to your computer for storage through internet access via WIFI or USB. Also includes Evernote capabilities with 500MB monthly upload Read more…
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Five awe-inspiring art and photography apps for your smartphone used by Imbue’s own Designer & Illustrator, Michael Olson. Read why they are the cream of the crop, in Michael’s words. [Show slideshow] Hipstmatic This camera app is best for those who understand photography and want to be able to customize their photos because they know Read more…
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The Bucks County Playhouse sure does have a great season lined up! Imbue designed a tri-fold brochure and mailer that highlights the season’s six upcoming shows, which include everything from Broadway favorites like Mame to a world premiere play by Terrence McNally. When you visit the playhouse, also take a look at the banners hanging Read more…
