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  • Business as usual doesn’t exist right now. That phrase is officially banned from our vocabulary for the foreseeable future. How will your brand be remembered when we reach the other side of the COVID-19 crisis? Please don’t tell us you’re one of those companies that has let your automated sales emails continue to send. Those Read more…

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  • Asking what’s more important, customer acquisition or customer retention, is like asking what came first, the chicken or the egg. It’s an age-old marketing question that will continue to spark debate. The truth is, at any given moment, a business may skew one way or another, depending on their current situation, business goals and position Read more…

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  • Hi everybody. We hope you and your loved ones are safe and well. We want you to know that we’re thinking of you, and that we’re here for you. All Imbue team members and their families are doing fine, and we feel fortunate to be able to work remotely during this unprecedented time. Business as Read more…

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  • The team at Imbue is noticing how many wonderful people out there are imbuing others with goodness and kindness to help everyone through the anxiety of uncertainty and the doldrums of isolation. In the entertainment category, we found a Broadway actress inviting kids to share snippets of cancelled performances, well-known musicians sharing mini concerts on Read more…

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  • Hello clients and friends: As the situation regarding coronavirus (COVID-19) continues to evolve, the team at Imbue is working hard to ensure we continue to provide the level of service our clients expect, while protecting the health of our employees. Our team members are all working remotely until further notice. As a remote-friendly company, our Read more…

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  • They say if you keep something long enough, it will eventually come back into style. We’re beginning to see this isn’t only true in the fashion world. Today, many of advertising’s “mad men” are holding on to hopes that their traditional media will make a resurgence. It looks like they may be getting their wish. Read more…

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  • You spend a lot of time ensuring the message and design of your digital banners, ads, emails, blogs or web pages are perfect for your offering and your audience. Be sure your calls-to-action (CTAs) uphold the same standards. Calls-to-action work to get users to do something (take action) and give them a reason to do Read more…

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  • It doesn’t matter how engaging your email is if the subject line doesn’t draw your audience in. With billions of emails being sent every day—and likely hundreds, if not thousands, of unopened emails in your recipients’ inboxes, it’s more important than ever that you have a compelling message to get them to open yours. So Read more…

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