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  • Communicating with your audience has never been more important—and social media is the perfect tool to help businesses stay connected with employees, customers and prospects. Since the pandemic, more than half of all marketers have increased their social presence and engagement efforts as they are looking for new ways to maintain existing relationships and build Read more…

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  • Whether they’re working out, driving or cooking, most people are focused on something else while they’re doing a search. This trend, coupled with advancements in speech recognition technology, faster results and a desire for more contactless technology, has brought on an increase in the number of voice searches being conducted on mobile devices. According to Read more…

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  • For many of us, it may feel like 2020 will never end, but for marketers tasked with developing plans and nailing down budgets for the upcoming year, they know all too well just how quickly the new year is approaching. With the current pandemic still affecting every aspect of life—and business—this normally daunting task may Read more…

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  • A lot of thought goes into good design. For instance, if you were building a home for someone in a wheelchair, a spiral staircase wouldn’t be a good design decision. Or if you were designing a car for someone who was extremely tall, a short compact wouldn’t make much sense. These are pretty obvious examples, Read more…

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  • As we look around, it seems that the current COVID-19 pandemic has altered every aspect of life as we know it. Marketing and branding is no exception. While many businesses have needed to rebrand themselves or shift their entire business model to survive, for others, the change doesn’t need to be so drastic. Although physical Read more…

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  • Never has choosing images for your marketing, branding and advertising materials been more important. Whether you’re looking for images that play into the current mask-wearing and social distancing mandates or ones that play nice with the political, social or economic environment, the right choice can draw people in or completely turn them off. What makes Read more…

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  • Local and national distilleries are using their facilities to make hand sanitizer. Jock strap manufacturers are learning to create a different type of protective gear. Hotels are offering up their rooms for healthcare workers and those who need a place to quarantine or recover. Whether it’s out of greed or need, businesses of every size Read more…

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  • Social media has opened the door to connecting with more of your audience in a way like never before. But with great power comes great responsibility. Gone are the days of extended production schedules and rounds of concepting, writing, designing and editing. Today, businesses have to act quickly in order to stay relevant. And, unfortunately, Read more…

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