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  • A brand is more than just a name, tagline or logo. It’s how a business is positioned in the minds of its customers. An experience. Something that can conjure up feelings of nostalgia, comfort or empowerment. A brand communicates what a company stands for. A good brand delivers upon it. But even the strongest brands Read more…

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  • As new, more advanced technologies continue to develop, marketing budgets are following suit with large shifts in both the percentage of dollars being spent and the channels they’re being spent on. The days of having only a handful of marketing tactics to include in your mix went away with Madison Avenue’s martini lunches. So how Read more…

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  • Digital communications have changed the way we interact with clients, prospects and each other here at Imbue. Technology has improved the way we do business, but as with anything else, there’s a time and a place for everything. So when should you have an in-person conversation versus a video chat? When is it best to Read more…

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  • N.J. marketing veteran joins full-service creative agency LAMBERTVILLE, NJ.—July 30, 2019—Imbue Creative today announced the hiring of Erin Klebaur as the agency’s new director of client success. In addition to business development, Klebaur will work directly with Imbue’s broad, multi-disciplinary clients to advance their long-term marketing and strategic goals. “We are extremely excited to have Read more…

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  • We think so and here’s why Imbue is making that investment. Monotype recently released a redesign of the popular typeface Helvetica®, called Helvetica Now. Type lover that I am, I admit to feeling a bit skeptical at first, which is why I had to take a deeper look. My conclusion is that Helvetica Now is Read more…

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  • We’re proud of the support we provide to our clients every day—from graphics and advertising to strategy and brand development. When we get recognized for the work — it’s icing on the cake. We’re excited to announce that we were recently named one of the top 10 branding agencies in Philadelphia. This distinction comes from Read more…

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  • Xtreme Event Group is a high-energy and experienced entertainment company serving Central New Jersey and beyond. However, their marketing collateral did not reflect the enthusiasm and quality that they are so good at providing to their clients; nor did it speak directly to their core audience. They decided it was time for a new brochure Read more…

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  • We’re used to looking at the Open Rates and Clickthrough Rates of our email marketing to gauge the health of the campaign and strength in the channel. After all, they’re what we use to measure engagement. The goal in email marketing is to increase engagement rate by driving people to action. To do so, we Read more…

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71 North Main St., 1st Floor
Lambertville, NJ 08530
609-963-4004

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