You’ve spent weeks writing, designing, and editing a fantastic piece that you’re about to release to print. WAIT! Have you given it one last proofread? Often times, a copy document will undergo rounds of revisions before it makes it to layout, then rounds more of revisions after design. During this process, a file will pass Read more…
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At Imbue, we’ve designed spectacular trade show exhibits for clients—but exhibit design is just a small part of what goes into successful participation at a trade show. In order to achieve your trade show goals you must have a well-planned strategy. Simply setting up a fabulous looking booth staffed with warm bodies wearing name tags Read more…
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While you’ve probably had this hunch for a year now, Mark Zuckerberg’s words make it official. In an announcement posted by Zuck on Facebook on January 11, 2018, it came out (very clearly) that public content from businesses, brands, and media will not be shown as much as private content from your friends and connections. Read more…
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Greeting cards are personal, creative, festive, and inspired by good will. For all these reasons, the team at Imbue Creative loves designing and copywriting them, especially holiday cards. Imbue recently provided concept development, design, and production management of a beautiful holiday card for a local B2B company in Ewing, NJ: Digital Dog Direct. They happen Read more…
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Steps to Numerating Your Objectives and Deadlines Which of these two goals would you rather set, propose to your CEO, and achieve? Get more traffic on my website. Increase website visits by 20% in the next 6 months. While these goals actually reflect the same intention, the second statement is the far more attractive one. Why? Because it’s Read more…
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The team at Imbue Creative is always working hard for our clients, looking after their work as if it were our own. But when the opportunity comes along for us to collaborate on an internal project, we get to spread our creative wings even more than usual. Our annual holiday card is the ultimate example Read more…
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Friends Life Care is a Quaker, non-profit organization providing its members with long-term care management and wellness resources. As part of their ongoing efforts to grow membership and provide their community with valuable resources on aging in place, Friends Life Care engaged Imbue Creative to design a content offer for individuals who are preparing for Read more…
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While many people—even marketing managers—use the terms marketing and branding interchangeably, they have related but distinct roles. We like to think of them as healthy co-dependents, who flourish best in a fluid relationship. Here are five ways to keep the relationship between your marketing and branding initiatives healthy, effective, and strong. #1. Respect Their Differences Read more…
