Prior to the pandemic, there were more than 30,000 trade shows and industry events across the globe annually. But business shutdowns, supply chain shortages and travel restrictions put an end to most, if not all, live events. While virtual events did a good job of filling in, many fell short with low attendance and engagement. Read more…
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Watching videos is one of the most popular pastimes among consumers today. In fact, it accounts for about 80% of all internet activity. So it’s no surprise that smart marketers are incorporating more video into their strategies, plans and tactics than ever before. If you’re new to video (or even if you’re not), there are Read more…
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With more than 2.7 billion users spending an average of 38 minutes a day on the platform—Facebook is now the largest social network in the world. So it’s no surprise that it has become a critical part of many marketing mixes. But what are the most popular Facebook trends for businesses in 2021? Let’s take Read more…
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Looking back at design trends over the years, it’s easy to see that the more things change, the more they stay the same. And boy, did things ever change in 2020. For many of us, the past twelve months have felt more like 12 years. So as we begin to see some light at the Read more…
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Imbue Creative! We were excited to win 1st place in the category: Collateral/All Printed Material Holiday Card in the 52nd annual NJ Ad Club Awards! Our card was literally home baked thanks to the bakers at our client, Digital Dog Direct. Imbue Senior Designer, Wendy Stasolla had a cookie cutter custom made of their mascot, Read more…
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Communicating with your audience has never been more important—and social media is the perfect tool to help businesses stay connected with employees, customers and prospects. Since the pandemic, more than half of all marketers have increased their social presence and engagement efforts as they are looking for new ways to maintain existing relationships and build Read more…
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Whether they’re working out, driving or cooking, most people are focused on something else while they’re doing a search. This trend, coupled with advancements in speech recognition technology, faster results and a desire for more contactless technology, has brought on an increase in the number of voice searches being conducted on mobile devices. According to Read more…
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For many of us, it may feel like 2020 will never end, but for marketers tasked with developing plans and nailing down budgets for the upcoming year, they know all too well just how quickly the new year is approaching. With the current pandemic still affecting every aspect of life—and business—this normally daunting task may Read more…
