Waterford Oil, an oil, gasoline, and diesel fuel delivery service headquartered in Minnesota, has been operating in its industry for 80 years. Over time, the company’s services and size has expanded, as has its brand image. When Waterford Oil approached Imbue for a website design, we collectively took this as an opportunity to synthesize the Read more…
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Kerning and tracking? Em dash versus en dash? Wish you knew what your designer was talking about when she speaks in typographical terms? Don’t fret. To help you better understand this secret language, your favorite NJ design team has assembled some of the most commonly used terms in typography in this post. Kerning vs. Tracking Read more…
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When it came to designing a new logo for Equality Charter School, the Imbue team knew that it needed to be a strong, clear symbol to emulate the organization’s approach. Equality is a charter school located in the Bronx that focuses on educating scholars of all backgrounds and has a simple philosophy: equality in opportunity. Read more…
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Think it’s pumpkin spice latte season? Think again — it’s update season! Over the past several weeks, we’ve seen a number of software, branding, and product updates taking place in the marketing and tech spheres. Snapchat released an update including the capability for replays (for a small fee) and buzzworthy lenses. Apple announced the iPhone Read more…
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Are you already familiar with stock image sites for your website and blog posts like GettyImages.com and iStockPhoto.com? These websites are two of the most well known and most common sources of stock imagery, resulting sometimes in an overuse of their inventory by their users. When you use these generic and popular images for your website and Read more…
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Next to your company name, your logo is the most important visual representation of your brand and purpose. It provides the basis for the first impression that your clients, investors, customers, and future employees form of your business. If your logo doesn’t harmonize with your company name, doesn’t evoke the appropriate emotions, or doesn’t look Read more…
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When we launched our new website back in December 2014, we went through all of our content—new and old—to determine the scope of our project, backup our information, and so on. In doing so, we came across our Friday Flashback posts from 2012, a weekly synopsis that kept our fans updated on what we’d been Read more…
